Sustainability is no longer a little-known cause pushed by a small group of activists. The environment is officially a major player in the drinks industry, factoring into the calculations of big brands. Bacardi is one heavyweight producer leading the charge. The company officially released the results of their three year push towards sustainability and admittedly, it’s pretty impressive. Pushing ahead, Bacardi also announced some ambitious goals to keep up the momentum.
Bacardi Limited announced the compilation of results of its environmental sustainability goals made in 2014 and expanded its “Good Spirited: Building a Sustainable Future” environmental initiative to now encompass the company’s entire Corporate Responsibility (CR) platform.
By Claudia Chan, CEO of S.H.E. Summit & S.H.E. GLOBL, Author of This Is How We Rise
Article
After 6 years of working with corporate partners on women’s and diversity initiatives as an outgrowth of S.H.E. Summit, I’ve had hundreds of conversations with internal talent spanning from senior leadership, marketing, HR, diversity, CSR to employment-resource-group heads. The seats at those tables have given me a unique perspective on what actually prevents strategies from having lasting change for both internal-culture and community impact.
Trends expert Jacqui Ma works with BACARDÍ® rum and Lonely Whale to look at the obscure trends that haven’t made it to 2018 and reveals the things she believes won’t be around in our future – including plastic straws!
Press Release
HAMILTON, Bermuda, August 23, 2018 /3BL Media/ — Today, expert forecaster Jacqui Ma has revealed her predictions for what the future holds when it comes to everyday trends. Remember the days of VHS tapes, MiniDiscs, and fax machines? If you were to show someone born after 2000 any of these antiquated objects, they probably wouldn’t even know what to do with them. But how many of the things we use every day will one day seem impractical, irrelevant, or downright bizarre?
Winners reduced emissions, water use, energy, and increased recycling and savings
Press Release
HAMILTON, Bermuda, May 3, 2018 /3BL Media/ – While we’re all winners when sustainability becomes the norm, Bacardi announced its internal winners of its 4th Annual Bacardi Good Spirited awards. Employees, teams, and facilities received recognition for their substantial environmental achievements within five different award categories.
Drinking straws are pointless and damaging, but it’s hard to leave them behind
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By Bee Wilson
Plastic drinking straws, I realized recently, are enmeshed with many of my fondest memories. When I was a child, a glass of lemonade with a straw was heaven. Drinking straws were also part of going to the movies, huddled in the dark with a giant, icy Diet Coke. In my 20s, I remember the thrill of sipping whiskey sours through one of those short, slender cocktail straws and feeling carefree and sophisticated.
Spirits producers are learning that sustainability is not just in the best interest of the environment but it’s also beneficial for business. The issue of sustainability has been around for a long time but in the past five years the industry has undergone something of an energy revolution. The benefits are numerous; being consistently aware of the environment helps distilleries cut back on longterm costs, appeal to new markets and improve brand image.
Jacob Briars, Bacardi’s global brand ambassador, shares why plastic straws were originally created and why they are no longer serving the same purpose in society. Join the Bacardi No (Plastic) Straws Pledge and commit to adding "no plastic straw, please" to your every drink order.
