Trends expert Jacqui Ma works with BACARDÍ® rum and Lonely Whale to look at the obscure trends that haven’t made it to 2018 and reveals the things she believes won’t be around in our future – including plastic straws!
HAMILTON, Bermuda, August 23, 2018 /3BL Media/ — Today, expert forecaster Jacqui Ma has revealed her predictions for what the future holds when it comes to everyday trends. Remember the days of VHS tapes, MiniDiscs, and fax machines? If you were to show someone born after 2000 any of these antiquated objects, they probably wouldn’t even know what to do with them. But how many of the things we use every day will one day seem impractical, irrelevant, or downright bizarre?
Winners reduced emissions, water use, energy, and increased recycling and savings
HAMILTON, Bermuda, May 3, 2018 /3BL Media/ – While we’re all winners when sustainability becomes the norm, Bacardi announced its internal winners of its 4th Annual Bacardi Good Spirited awards. Employees, teams, and facilities received recognition for their substantial environmental achievements within five different award categories.
Drinking straws are pointless and damaging, but it’s hard to leave them behind
By Bee Wilson
Plastic drinking straws, I realized recently, are enmeshed with many of my fondest memories. When I was a child, a glass of lemonade with a straw was heaven. Drinking straws were also part of going to the movies, huddled in the dark with a giant, icy Diet Coke. In my 20s, I remember the thrill of sipping whiskey sours through one of those short, slender cocktail straws and feeling carefree and sophisticated.
Spirits producers are learning that sustainability is not just in the best interest of the environment but it’s also beneficial for business. The issue of sustainability has been around for a long time but in the past five years the industry has undergone something of an energy revolution. The benefits are numerous; being consistently aware of the environment helps distilleries cut back on longterm costs, appeal to new markets and improve brand image.
Jacob Briars, Bacardi’s global brand ambassador, shares why plastic straws were originally created and why they are no longer serving the same purpose in society. Join the Bacardi No (Plastic) Straws Pledge and commit to adding "no plastic straw, please" to your every drink order.
Bacardi came out to support the “Miami Is Not Plastic” launch event, an initiative to inspire hospitality businesses in the Miami area to reduce single-use disposable plastics in an effort to help keep our oceans clean. Local politicians, hospitality leaders, eco-friendly vendors, charitable organizations, and about 300 guests – including many Bacardi employees and business partners - came out to show their support.
Rusty Pelican introduces initiative to reduce single use disposable plastic
The #MiamiIsNotPlastic campaign – a joint effort between Key Biscayne Florida’s iconic waterfront restaurant Rusty Pelican, its neighboring sister restaurant Whisky Joe’s, and the Rickenbacker Marina – officially kicked off in January 2018. Conceived by Pallava Goenka, Regional Managing Director of Specialty Restaurants Corporation (SRC) which operates Rusty Pelican and Whisky Joe’s, in partnership with the Rickenbacker Marina, the initiative, which draws attention to plastic pollution caused by single use plastic, has drawn the interest o