Mountain streams help drive production of the brand’s vermouths and sparkling wines
Hamilton, Bermuda, March 22, 2017 /3BL Media/ – In celebration of World Water Day today, MARTINI®, as part of the Bacardi family of brands, maintains an enduring commitment to sustainability. From the breathtaking magnificence of the Northern Italian Alps comes pure power – hydroelectric power – that helps drive sustainable production of the MARTINI vermouths and sparkling wines.
With nearly everyone happy to see the backside of 2016, most of us are especially grateful to have a shot at that symbolic clean slate that January always promises. And this year, clean living doesn’t seem to be quite as important as social responsibility judging by many in the food and drink industries who are renewing their commitments to making the world a better place. As such, 2017 is already shaping up to be the Year of Mindful Eating and Drinking.
In August, 42BELOW® hosted the Cocktail Earth Cup, where bartenders designed delicious eco-friendly, zero-waste drinks. They then partnered with Junkee Media and got Aussie’s brightest young minds (the Kiwis were busy) to come up with innovative ways to keep our planet pure. And now, with ‘42BELOW Recycled Cocktail Lemons Eco Soap’ this is their third planet-saving initiative in as many months.
Wash Your Hands and Your Conscience, One Cocktail at a Time
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In case you haven’t noticed, the world today is pretty much buggered. Global warming. Deforestation. Disposable forks. Plastic straws. They’re wreaking havoc on our precious little planet, and if we continue to let this happen, we’re all dead. So the good people at 42BELOW® vodka have decided to launch their own kiwi planet-saving initiative and are introducing ‘42BELOW Recycled Cocktail Lemons Eco Soap.’ The world’s first soap made from recycled cocktail lemons, and probably the odd martini olive. It’s recycling, on a sociable scale.
42BELOW® vodka launches ‘Recycled Cocktail Lemons Eco Soap’ sustainability initiative to wash your hands and your conscience, one cocktail at a time
Hamilton, Bermuda, January 17, 2017 -- In case you haven’t noticed, the world today is pretty much buggered. Global warming. Deforestation. Disposable forks. Plastic straws. They’re wreaking havoc on our precious little planet, and if we continue to let this happen, we’re all dead. So the good people at 42BELOW® vodka have decided to launch their own kiwi planet-saving initiative and are introducing ‘42BELOW Recycled Cocktail Lemons Eco Soap.’ The world’s first soap made from recycled cocktail lemons, and probably the odd martini olive. It’s recycling, on a sociable scale.
Hamilton, Bermuda, October 26, 2016 /3BL Media/ – Bacardi gives new meaning to the phrase, “to the bat cave,” as a team of employees, in partnership with Lubee Bat Conservancy, erected several large bat habitats at the company’s BACARDÍ® rum bottling facility campus in Jacksonville, Florida.
Within just a few months, the habitats – branded bat caves – will be full of tenants. Together, the organizations are working hard to fight the devastation of habitat depletion that has occurred for bats, the world’s only flying mammals.
To demonstrate the beverage sector’s continued pursuit of advancing water stewardship, today the Beverage Industry Environmental Roundtable (BIER) released a refreshed framework definition for World Class Water Stewardship in the Beverage Industry. Originally developed in 2006 and updated in 2010, BIER members once again collaborated in outlining six leadership principles and the associated qualities that define excellence in water stewardship.
Forbes-published Reputation Institute’s Global RepTrak® 100 examines the world’s most reputable companies on innovation, governance, citizenship and more
HAMILTON, Bermuda, October 5, 2016 /3BL Media/ - Bacardi Limited, the world’s largest privately held spirits company, has once again been named among the most reputable companies in the world, according to the annual Global RepTrak® 100 list compiled by the Reputation Institute and published in Forbes. Ranked at #92, this is the third year in a row family-owned Bacardi has made the annual global ranking.
Hamilton, Bermuda, September 20, 2016 /3BL Media/ -- While the heart of ANGEL’S ENVY® is rooted in Kentucky bourbon, its taste is a bit more international. Specifically, Portugal. Portugal is the source of the port casks that give its whiskey its subtle and distinctive flavors.
With a strong conviction to drive sustainability and protection of water, Bacardi proudly wears the title of founding member of the Stockholm Water Prize. This global award is presented annually by the Stockholm International Water Institute (SIWI) to an individual, organization or institution for outstanding water-related achievements during World Water Week which is celebrated August 28 – September 2.