What’s an outdoor clothing company doing selling food? A similar question was asked of me in 1968, when we were blacksmithing new tools for mountain climbing, and suddenly started selling shorts, shirts and pants. Skepticism seems to rise whenever a company refuses to “stay in its lane,” but as an entrepreneur, I see business opportunities everywhere. As a lover of the outdoors, I see a way to save our home planet and its creatures—including us—from the destructive habits we’ve invented for ourselves.
According to this appliance expert, gigantic refrigerators in the U.S. don't mean we're eating better, simply that we have a outdated hoarding mentality when it comes to food.
Growing up in the 1950s, and living in the shadow of nuclear war, we shopped as if we were stocking up for the fall of western-civilization. Eggs, bacon, breakfast cereal, milk, coffee, assorted fruits and a few vegetables as well as cans upon cans of corn and peas. My mother would rotate them from time to time…I remember years later, in the mid-80’s, finding cans of corn dating back to the Kennedy administration.