hale advisors

Does Your Hospital Have Bad Reviews? How One Marketer Fixed His Physicians’ “Yelp Problem.”

Blog

At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, where success is defined as new learnings and/or a breakthrough.

Top 5 Questions to Ask When Hiring a Project Manager

Blog

By Jill Trees

You’ve taken on more clients, your workload has doubled, and your staff is already stretched too thin – it’s time to hire a project manager. You’ve gotten some word-of-mouth personal referrals and have narrowed your search down to a handful of top candidates. But how do you discern who’s not only the most capable for the job but the best suited for your organization?

How the #icebucketchallenge Beat Healthcare Brands at Their own Game

By Alex Panagiotopoulos
Blog

The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it.

What Coca-Cola Can Teach Hospitals About Marketing Budgets

By Alex Panagiotopoulos
Blog

Summer’s coming to a close, and it’s time to start thinking about everyone’s favorite topic: budget planning for next year! Luckily for you, we’ve got some tips for you to make your 2015 budget a success.

To echo the authors of Freakonomics (and a previous blog post), the first step to thriving in business is creating a baseline of data that can be used to guide future decisions.

How do you Quantify Your Healthcare Marketing?

By Alex Panagiotopoulos
Blog

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions are no­t being made while driving past expensive billboards and listening to radio ads, but during one-minute Google sessions on mobile phones.

Should Hospitals Start Hacking Their Marketing?

By Alex Panagiotopoulos
Blog

Hack your hospital marketing
Imagine if buying a book from Amazon required you to first visit Amazon.com, followed by a phone call to arrange a meeting to pick up and pay for the book, followed by a visit to a separate website to get suggestions on other books and provide a review of the book and transaction. It sounds ridiculous. Fortunately for us, Amazon.com has taken great care to create a single, consistent digital experience on one website from start to finish.

Time to Rethink the Pharma Brand Website?

By Beth Bengtson
Blog

Second in a series on traditional digital tactics. Read more

As pharmaceutical brand marketers start using new channels like mobile and social media, they often overlook a traditional digital property that might be working against them: their own brand websites.

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