hale advisors

Guest Post: Pharmaceutical Industry Predictions for 2014

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By Zoe Dunn

Well, it’s been a disappointing conclusion to the year from a Pharma perspective: Plan B doesn’t work if you weigh more than 175 pounds, lowering LDL isn’t as effective as we thought, and the FDA is coming down on 23 & Me, shuttering it until it completes a medical device application. What all this says to me is that with innovation comes risk: risk that you might not succeed, and risk that raising the bar might increase your level of scrutiny. It doesn’t rain on my parade, though – we keep pushing for innovation at every turn.

Guest Post: Time to Get Back to Basics: Traditional Digital 101

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Marketers are so wrapped up in their Web 2.0 strategies – those ‘shiny new objects’ like social media and mobile – that they often overlook the value of their traditional digital marketing tactics. Yes, that’s “traditional” digital, defined as tactics like search, display ads, websites, and email.

These elements are the core tactics in your marketing and communications arsenal, critical for driving your message and measuring success for online and offline initiatives alike.

Guest Post: Ulster County Rises on V-Day to End Violence Against Women and Girls

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Women and men gathered at thousands of events in more than 200 countries to spend part of their Valentine’s Day joining a global phenomenon known as One Billion Rising to end violence against women.

Guest Post: Changing Healthcare One SMS at a Time

Blog

By Nancy Meyer

When it comes to mHealth, in many ways developing countries are ahead of the U.S., as innovative text-messaging programs bring life-saving information and supplies to remote areas and achieve remarkable results.

Take, for example, the ways SMS programs in Malawi, Zambia, and other parts of Africa are being used today:

Guest Post: Pharmville: Applying Gamification to Healthcare

Blog

By Nancy Meyer

What can pharma learn from FarmVille?

That enormously popular online game played—and shared—by millions on social networks, illustrates principles of engagement, interactivity, motivation, and loyalty that can be harnessed by healthcare firms.

It’s called gamification, applying game thinking and game mechanics to non-game environments to engage audiences and solve problems. We believe healthcare can take the best lessons from games like FarmVille, World of Warcraft, and Angry Birds, and use them to improve their business.

Guest Post: What Healthcare Can Learn from NASA's Social Strategy

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By Nancy Meyer, HALE ADVISORS

Developing a successful social media strategy isn’t rocket science, but some lessons learned from NASA’s Jet Propulsion Laboratory (JPL) illustrate it just takes some thought and planning.

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