By Nancy Meyer
What can pharma learn from FarmVille?
That enormously popular online game played—and shared—by millions on social networks, illustrates principles of engagement, interactivity, motivation, and loyalty that can be harnessed by healthcare firms.
It’s called gamification, applying game thinking and game mechanics to non-game environments to engage audiences and solve problems. We believe healthcare can take the best lessons from games like FarmVille, World of Warcraft, and Angry Birds, and use them to improve their business.