healthcare marketers

What Coca-Cola Can Teach Hospitals About Marketing Budgets

By Alex Panagiotopoulos

Summer’s coming to a close, and it’s time to start thinking about everyone’s favorite topic: budget planning for next year! Luckily for you, we’ve got some tips for you to make your 2015 budget a success.

To echo the authors of Freakonomics (and a previous blog post), the first step to thriving in business is creating a baseline of data that can be used to guide future decisions.

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