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One of the first companies to make an explicit link between sustainability and innovation was Nike — when it promoted its former CSO, Hannah Jones, to lead the company’s business model incubator Valiant Labs in July.
It’s getting simpler for HP Inc.’s chief sustainability and social impact officer Nate Hurst to justify his strategy to his CFO. He lets the numbers do the talking.
Like this compelling data point: In 2017, HP calculates that at least $700 million in new revenue was related to contracts or sales in which sustainability factors were a known consideration.