Innovation

NextBillion on How GE is Advancing Healthcare in Bottom of the Pyramid Markets

Summary: 

NextBillion, a blog that brings together business leaders, entrepreneurs, NGOs, policy makers and academics to explore the connection between development and enterprise, discusses how corporations are reaching Bottom of the Pyramid (BoP) markets with healthcare innovations.

This is part one of two in a set of articles on reaching BoP markets with healthcare innovations, and it addresses the perspective of several multinational corporations (including GE).

Blog

NextBillion, a blog that brings together business leaders, entrepreneurs, NGOs, policy makers and academics to explore the connection between development and enterprise, discusses how corporations are reaching Bottom of the Pyramid (BoP) markets with healthcare innovations.

This is part one of two in a set of articles on reaching BoP markets with healthcare innovations, and it addresses the perspective of several multinational corporations (including GE).

Innovative Water Technologies Inc. and GE Announce the Sunspring™ as a healthymagination validated product

Summary: 
  • IWT’s Sunspring™, a solar powered water purification system, is the first non-GE Healthcare product to be healthymagination validated

  • Third party Oxford Analytica evaluates all healthymagination validated products for evidence of lowered cost, improved access and/or enhanced quality

Press Release
  • IWT’s Sunspring™, a solar powered water purification system, is the first non-GE Healthcare product to be healthymagination validated

  • Third party Oxford Analytica evaluates all healthymagination validated products for evidence of lowered cost, improved access and/or enhanced quality

Groundhog Day: What's the Forecast for your Business?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

Happy Groundhog Day!  If Punxsutawney Phil sees his shadow, it'll be six more weeks of winter or bad weather and he climbs back in his hole. If the day is cloudy and he doesn't see his shadow, he figures spring is coming and stays above ground. Not very scientific, but it certainly is a lot of fun.

Going Beyond Purpose in 2011 - Video from Scott Beaudoin of MSLGROUP

Summary: 

MSLGROUP’s very own Scott Beaudoin, North American Director of Cause Marketing & CSR, discusses three key trends to look out for in cause marketing and CSR as we head into 2011.  (For more information, click here to contact us.)

Watch the video here >>>>http://www.mslworldwide.com/blog/2011/01/video-going-beyond-purpose-in-2011-2/ 

 

MSLGROUP (mslgroup.com), the Publicis Groupe’s flagship specialty communications, PR and events network, is one of the world's top five PR and events networks. MSL’s offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences in real time. MSL offers clients insight-guided thinking and big, compelling ideas - followed by thorough execution. With the bottom line always the driving force, MSL ensures a return on engagement and a return on marketing investment.

MSL11371

video

MSLGROUP’s very own Scott Beaudoin, North American Director of Cause Marketing & CSR, discusses three key trends to look out for in cause marketing and CSR as we head into 2011.  (For more information, click here to contact us.)

Watch the video here >>>>http://www.mslworldwide.com/blog/2011/01/video-going-beyond-purpose-in-2011-2/ 

 

MSLGROUP (mslgroup.com), the Publicis Groupe’s flagship specialty communications, PR and events network, is one of the world's top five PR and events networks. MSL’s offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences in real time. MSL offers clients insight-guided thinking and big, compelling ideas - followed by thorough execution. With the bottom line always the driving force, MSL ensures a return on engagement and a return on marketing investment.

MSL11371

Leaders Walking Their Green Talk Promote Productivity

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

Studies show there is a growing disconnect between company perception and reality.  Despite growing business sustainability action, a recent report finds that only 16% of managers on the front line feel there is consumer trust in their company and its actions.  From an employee perspective, the post,

Opportunities for CEOs in 2011 – Trust Tops the List

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

The people I distrust most are those who want to improve our lives but have only one course of action.  - Frank Herbert 

Innovation Depends on Who Is At the Table

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

How diverse is your organization?  Actually, how welcomed is diverse expression in your organization?   The ability of your organization to innovate may depend on the answer.

CECP Excellence Awards Deadline Approaching

Applications due Dec. 1, 2010, by 11:59 PM EST
Summary: 

CECP's Excellence Awards in Corporate Philanthropy are among the most coveted awards in the field, drawing an extraordinary pool of applications each year.

Press Release

CECP's Excellence Awards in Corporate Philanthropy are among the most coveted awards in the field, drawing an extraordinary pool of applications each year.

Cause Marketing – Alive and Well

A response to the USA Today KINDNESS blog post declaring the death of cause marketing as we know it
Blog

Billions of dollars have been raised, millions of consumers have been engaged and untold lives have been impacted across the globe.  Rest assured, cause marketing is alive and well.

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