In 2016, the JetBlue Foundation partnered with the Organization of Black Aerospace Professionals to sponsor a series of Aviation Career Education (ACE) Academy initiatives. The ACE Academies program gives middle school and high school youth exposure to STEM, aerospace, and aviation opportunities through intensive, hands-on summer camps.
JetBlue isn’t afraid to get its hands dirty for the sake of efficiency. The airport farm at JFK’s T5 – the first of its kind – uses an otherwise idle space to grow plants that not only look lovely, but also work hard.
24,000 square feet of potatoes, herbs, and vegetables help T5 restaurants close the loop and give back to the local community with our partner, GrowNYC.
There’s currently a debate brewing among sustainability and corporate responsibility professionals about the best way to report CSR and environmental information. Is a sustainability report the proper time for storytelling or do readers just want the facts? Truth is, we are often trying to reach multiple (and different audiences) with one report. This year, JetBlue decided to revisit how we report our environmental, social and purpose-driven initiatives.
Although we use new engine technology, smarter flying techniques, and renewable jet fuel, there are still some greenhouse gas (GHG) emissions that we can’t reduce. For these, we offset. It’s not a long-term fix, but reducing the CO2equivalent (CO2e) in other areas (beyond flying) motivates us to stay innovative, while balancing out emissions.
Caring Stories, from JetBlue's 2016 Environmental and Responsibility Report
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Having fun is crucial to personal and social well-being. Since 2006, passionate crewmember volunteers have partnered with KaBOOM! to help children get the active play they need to thrive, particularly those who are growing up in poverty.
To us, Earth Day is every day (even if it was technically on April 22). That’s why we’re implementing smarter approaches to move us forward and giving back to our communities whenever we can. Here are some of the ways we celebrate our planet around the clock:
ROOTED IN HUMANITY
Through our One Thing That’s Green initiative, we have planted over 3,500 trees in New York City. Across the 101 cities we fly to, we have mobilized close to 10,000 crewmembers and tracked more than 35,000 volunteer hours for environmental related projects.
Greenhouse gas (GHG) emissions are an inherent challenge for all airlines, but that doesn’t mean we ignore them. So far, we’ve invested in new engine technology and smarter flying techniques to reduce emissions where possible. In 2015, we signed the White House’s American Business Act on Climate Pledge, committing to further reductions.
Airline Charts New Course in Environmental Reporting Using Sustainability Accounting Standards Board (SASB) Standards for Investors and Introduces a Dedicated Microsite for Customers and Crewmembers
New York, April 10, 2017 /3BL Media/ –JetBlue (Nasdaq: JBLU) today released its 2016 annual environmental and responsibility report outlining the airline’s efforts to further integrate long-term environmental planning measures and corporate responsibility into its core business.