john howell

Stand-Off in Refusal of Salesforce Grant for Immigration Relief

by John Howell, Editorial Director, 3BL Media
Blog

Under the leadership of Marc Benioff, Salesforce has been viewed as one of the more progressive tech companies in a sector now widely criticized for its disengagement from social concerns.

Business 2018: Values Matter, More Than Ever

by John Howell, Editorial Director, 3BL Media
Blog

The intersection of business and values has been the site of several collisions lately—some accidental, some accidents waiting to happen.
 
While the subjects in question have varied from CEO activism and governance to issues of ethics and data privacy, the end point is the same: In business 2018, values matter, more than ever. No company looking to its future viability can afford to avoid making choices—and statements—about what it stands for while avoiding pitfalls and misguided actions.

High Fashion Adopts Sustainability as Plan for Future Growth

by John Howell, Editorial Director, 3BL Media
Blog

Luxury brands and brands taking stands are topics not usually included in the same conversation. But in another sign of a world turned upside down, top tier fashion labels are now talking CSR and sustainability. From materials to packaging, from supply chain to environmental footprint, luxury consumer goods companies are updating their strategies to ensure long-term viability. 
 

CSR Now Drives Business as Usual

by John Howell, Editorial Director, 3BL Media
Blog

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap). 

Consider the new rules:

Brands Taking Stands | Meet the New Bottom Line

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THE BIG STORY

CSR Now Drives Business as Usual

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap). 

Consider the new rules:

As Tariffs Roil Markets, Brands Make Their Voices Heard

by John Howell, Editorial Director, 3BL Media
Blog

The global trade wars have begun, despite a rising drumbeat of concern from companies and trade associations.
 

Fortune 500 Companies Focus on Climate Change's Effect on Earnings

by John Howell, Editorial Director, 3BL Media
Blog

Of the several big issues that have attracted the attention of brands taking stands recently, climate change looks to be topping the agendas of the world’s largest companies.

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