Julie Urlaub

Key Lessons on Getting Social with Business Sustainability

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Taiga Company Blog by Julie Urlaub

Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you.  It may sound simple, but there are so many tools and strategies an individual company to take.  What is the right playbook?

Guest Post: How Infographics Add Meaning to Sustainability Communications

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Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.  

Guest Post: How Social Media for Sustainability is Revolutionizing Communications

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Remember when the iPad came out?  People didn’t really know what it was.  As in, many thought it was a replacement for a computer.  Others thought, no, it was like a really big phone.  No one was really clear as to its uses and many continually tried to put it in categories they were familiar with.

Business Guide for a Sustainable 2013

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

The concepts of social responsibility, business sustainability and living a sustainable lifestyle have been around for a long time.  However, these conversations have traditionally been between a smaller set of social and business practitioners.  Today, we are all exploring sustainability as an engrained part of our lives.  We hear about  going green on the radio, in  newspapers, websites, blogs and while we each have a different version of what going green means to us, to our businesses, and how to qualify its meaning.

Can Sustainability Cultures Actually Learn From Their Failures?

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
“Entrepreneurs and designers think of failure the way most people think of learning.”
 

Beyond the Social Media Basics: Sustainability Communications on YouTube

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
 
Nearly every business is on Facebook and Twitter, but other social media platforms are often overlooked as a means to communicate business sustainability initiatives, reporting, and successes.  
 
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