Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you. It may sound simple, but there are so many tools and strategies an individual company to take. What is the right playbook?
Infographics, "data visualizations that present complex information quickly and clearly” have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.
Remember when the iPad came out? People didn’t really know what it was. As in, many thought it was a replacement for a computer. Others thought, no, it was like a really big phone. No one was really clear as to its uses and many continually tried to put it in categories they were familiar with.
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
The concepts of social responsibility, business sustainability and living a sustainable lifestyle have been around for a long time. However, these conversations have traditionally been between a smaller set of social and business practitioners. Today, we are all exploring sustainability as an engrained part of our lives. We hear about going green on the radio, in newspapers, websites, blogs and while we each have a different version of what going green means to us, to our businesses, and how to qualify its meaning.