The State of Corporate Community Investment

Press Release

August 9, 2018 /3BL Media/ - Corporate Citizenship’s LBG member network of corporate community investment (CCI) professionals, has conducted an annual survey for the past two years on trends, innovations and what the future holds for CCI. Last year, headlines from Australia and New Zealand revealed:

Employers - How Many Hours of Volunteer Time is the Right Amount?


84% of LBG Canada companies seek to engage employees by encouraging volunteerism during work hours (DwH).

Analytics show that more DwH time doesn't increase participation. It may lead to the opposite!

Executive champions, communications, celebrating impact - these features of world-class programs are more likely to increase participation than more or unlimited days.

Interested in the LBG Canada Network? Join the conversation!

About LBG Canada

LBG Canada Data Stories: Corporate Community Investment Has Economic Impact (Part 2)


Did you know that LBG Canada companies have leveraged over $1 Billion in stakeholder contributions to community since 2007?

So, how do LBG Canada companies leverage stakeholders?

Imagine Canada and LBG Canada Partner to Strengthen Corporate Impact on Communities

Press Release

TORONTO, March 23, 2017 /3BL Media/ - Imagine Canada, a national advocate on behalf of a strong charitable sector, has joined forces with London Benchmarking Group (LBG) Canada, a resource for companies seeking to impact community through community investment, employee volunteering and giving programming. Together, LBG Canada companies and Imagine Canada Caring Companies will set the highest standard in community investment.

Meaningful Stakeholder Engagement


Since 2013, 44% of LBG Canada companies have reduced community investment spending, yet many have sustained, even increased overall investment into the community. The secret?

Meaningful stakeholder engagement!

Companies offering meaningful opportunities to participate in community activities are significantly more likely to maintain levels of community impact through challenging economic times.

Focus, Impact and Business Returns: The Companies Getting Community Investment Right


Corporate community investment and philanthropy is not subjected to the same rigours of measurement and return on investment as other business activities. Research published by Corporate Citizenship, a global sustainabilit

TRIPLE PUNDIT BLOG: How to Measure Community Impact

The LBG Measurement Model is an international standard for measuring corporate community investment.

Congratulations. You’ve made the donation. You’ve built the school. Your CEO just delivered the cardboard check and was quoted in mainstream media.

So what?

Will this really make a difference? The nonprofit organization will tell you all about the number of children who can now attend school and have access to books and teachers. The mayor will proclaim that this is a true community asset.

But how do you measure the long-term impact to the community, and justify the benefit of this donation to your CEO beyond the press coverage and goodwill?

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