August 9, 2018 /3BL Media/ - Corporate Citizenship’s LBG member network of corporate community investment (CCI) professionals, has conducted an annual survey for the past two years on trends, innovations and what the future holds for CCI. Last year, headlines from Australia and New Zealand revealed:
TORONTO, March 23, 2017 /3BL Media/ - Imagine Canada, a national advocate on behalf of a strong charitable sector, has joined forces with London Benchmarking Group (LBG) Canada, a resource for companies seeking to impact community through community investment, employee volunteering and giving programming. Together, LBG Canada companies and Imagine Canada Caring Companies will set the highest standard in community investment.
Corporate community investment and philanthropy is not subjected to the same rigours of measurement and return on investment as other business activities. Research published by Corporate Citizenship, a global sustainabilit
The LBG Measurement Model is an international standard for measuring corporate community investment.
Congratulations. You’ve made the donation. You’ve built the school. Your CEO just delivered the cardboard check and was quoted in mainstream media.
Will this really make a difference? The nonprofit organization will tell you all about the number of children who can now attend school and have access to books and teachers. The mayor will proclaim that this is a true community asset.
But how do you measure the long-term impact to the community, and justify the benefit of this donation to your CEO beyond the press coverage and goodwill?