We ask ourselves this question all the time. While there are exceptions, at best community investment represents 1% of a company's pre-tax profit.
If "how much" is the only priority, some will consider community investment insignificant as compared to any company's total operating budget.
At LBG Canada, our priority is effectiveness, not how much companies give. Effectiveness can be measured by community partner impact, by employee and stakeholder engagement, or whether business benefits were achieved.