In This Issue: Where Pro Bono and Business Strategy Intersect
It's well known that corporate pro bono is a powerful vehicle to improve the performance of social good organizations. But can engaging your employees in pro bono help your business, too?
Trends and observations from the field confirm that it can. Pro bono has become a versatile tool to help companies reach key business goals -- like developing leaders, innovating new products and services, building a brand, and fostering a diverse and inclusive workforce. In this edition, our stories look at the intersection of pro bono and business strategy.
One of the Common Impact initiatives that best exemplifies shared value is its program with the Fidelity Investments Workplace Investing (WI) business. The program offers a unique experiential learning and leadership development opportunity for WI’s senior level associates and delivers tangible, long-term impact for its nonprofit beneficiaries. In 5 years, the program has supported 78 of WI’s strongest talent and future leaders in their career development and yielded a community investment valued at $1,334,725.
We have all seen corporate community engagement undergo a transformation in the past 20 years. Through the 1990’s a company’s engagement strategy was largely driven by compliance, aligning to policies that ensure that business does the least harm to consumers and the environment. In the early 2000’s, companies started to develop more intentional investment in their communities with the goal of being a strong corporate citizen in what we now think of as traditional corporate social responsibility. Most recently, companies have
Employees From Multiple Companies to Form Pro Bono Team With Support From USAID
WASHINGTON, D.C., February 3, 2016 /3BL Media/- Global Health Corporate Champions is making pro bono experiences more accessible and affordable for companies interested in exploring pro bono in a critical emerging market.