liba rubenstein

21CF’s Liba Rubenstein Discusses Branding, Storytelling, and the Future of Social Impact

Article

Corporate responsibility consultant and writer Susan McPherson spoke with industry leaders across multiple business sectors in a January 19 article for Forbes about the trends in CSR they see for the year ahead. Liba Rubenstein, 21CF's newly appointed SVP of Social Impact, was among those interviewed, and she discussed the business world's unique capacity to bring about social change, as well as the importance of clear, captivating storytelling to a successful CSR strategy:

Liba Wenig Rubenstein Named Senior Vice President, Social Impact for 21st Century Fox

Shira Oberlander and Vijay Sudan Promoted to Vice President, Social Impact
Press Release

New York, NY, January 10, 2016 /3BL Media/ – 21st Century Fox today named Liba Wenig Rubenstein to the role of Senior Vice President, Social Impact.  In this newly created position, she oversees the company’s expanding social impact programs, comprising a variety of initiatives that amplify to key constituents the company’s pro-social commitments and programming.

Ms. Rubenstein manages teams in New York as well as in Los Angeles, where she is based, and reports to Julie Henderson, EVP and Chief Communications Officer. 

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