Live Más

Taco Bell Foundation Awards $3 Million in Live Más Scholarships

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This year, the Taco Bell Foundation awarded $3 million in Live Más Scholarships to 300 employees and youth across the country. Designed to help students pursue their unique passions that may not necessarily fit into the traditional “academic” or “athletic” categories, this year’s scholarship application drew nearly 8,000 submissions. Heidi is one of the future leaders receiving a $25,000 scholarship this year, check out the video to learn more about Heidi’s passion to be an advocate for change in her community.

Live Mas: At Taco Bell, It's Not Just A Tagline

By Jeff Hyman
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Nurturing your company’s DNA—and then recruiting people who match it—is essential to building a high-performance organization.

I spoke with Liz Williams, president of Taco Bell International, about this topic and how the company champions both diversity and cultural unity to create a highly collaborative organization.

Eat a Taco, Feed a Dream

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In celebration of the Doritos Locos Tacos’ 5-year anniversary, Taco Bell has launched its first Feed a Dream promotion, which will help students follow their dreams.

For every Doritos Locos Taco bought à la carte, Taco Bell will donate 10 cents to the Taco Bell Foundation’s Live Mas Scholarship.  The promotion started March 23 and will end April 8, and the brand plans to donate $500,000 to the scholarship through this campaign. By buying a taco, customers can help future Live Mas Scholars feed their dreams.

Taco Bell And ESPN Team Up to Create Playoff Student Section

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Taco Bell is bringing the biggest games back to the biggest fans by creating the first ever student section at the College Football Playoff. Taco Bell's Live Más Student Section will provide undergraduate students with tickets and the unique opportunity to see their teams at each of the three final College Football Playoff games.

Joe’s Burritopalooza: What Living Más is All About

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Eleven year-old Joe Redmond and Taco Bell have two things in common: a love of burritos and of showing Más Heart. When the brand heard that Joe had combined the two to help other people, they knew they wanted to celebrate and honor him in true Taco Bell style.

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