Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, are working together to help rid the environment of single-use plastic. Since June 2018, the two organizations have asked individuals and venues to sign up to ensure #TheFutureDoesntSuck by pledging to eliminate single-use plastic straws.
Bacardi sustainability efforts continue to draw attention, this time in China. DRiNK Magazine, Asia’s leading bar industry website, awarded the campaign the first ever Sustainability Award presented at The DRiNK Magazine Bar Awards (DMBA). A panel of 160 judges selected Bacardi as a leader in adopting a sustainable culture as part of day-to-day operations. Earlier this year, Bacardi launched its global movement, in collaboration with Lonely Whale, to eliminate single-use plastic straws in Shanghai with a media event co-hosted with Cachet Hospitably Group.
SHANGHAI, SEATTLE, and HAMILTON, Bermuda, September 10, 2018 /3BL Media/ – Family-owned Bacardi, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announce hospitality group Cachet Hotels & Resorts has joined the global movement against single-use plastic.
Como parte de su compromiso con la sociedad, Grupo Bacardí se une a Lonely Whale, la galardonada organización sin fines de lucro dedicada a presentar ideas que impacten positivamente la salud de nuestros océanos, anunciando la campaña internacional de concientización social #TheFutureDoesntSuck o #ElFuturoNoSorbe en español.
Trends expert Jacqui Ma works with BACARDÍ® rum and Lonely Whale to look at the obscure trends that haven’t made it to 2018 and reveals the things she believes won’t be around in our future – including plastic straws!
HAMILTON, Bermuda, August 23, 2018 /3BL Media/ — Today, expert forecaster Jacqui Ma has revealed her predictions for what the future holds when it comes to everyday trends. Remember the days of VHS tapes, MiniDiscs, and fax machines? If you were to show someone born after 2000 any of these antiquated objects, they probably wouldn’t even know what to do with them. But how many of the things we use every day will one day seem impractical, irrelevant, or downright bizarre?
It’s hot here in Central Texas. Like 100°F hot (about 38°C). And while we sweat our way between air-conditioned locations, we’ll probably grab an ice-cold beverage. You have to stay hydrated after all.
And it’s a pretty good bet that drink will arrive with a plastic straw.
New straw initiative based on Lonely Whale’s open source guide will extend to upcoming Stagecoach: California’s Country Music Festival
INDIO, Calif., April 21, 2018 /3BL Media/ - Goldenvoice’s Coachella Music and Arts Festival has phased out single-use plastic straws, making it the first festival in the world to align with Lonely Whale’s ‘For A Strawless Ocean,’ an open-source guide to reduce plastic pollution. According to Lonely Whale, across the United States, nearly 500 million plastic straws are used and tossed each day, amounting to approximately 12 million pounds of plastic waste year.
An estimated 150 million metric tons of plastic waste are in the ocean today and every year around eight million metric tons more are being added. Earlier this year, the Ellen MacArthur Foundation warned that by 2050 there will be more plastic than fish in the world’s oceans if a more effective system for global plastics is not put into place.
Dell Inc. and Lonely Whale will form of a collaborative and open-source initiative called NextWave, convening General Motors, Trek Bicycle, Interface, Van de Sant, Humanscale, Bureo and Herman Miller. NextWave convenes leading technology and consumer-focused companies to develop the first-ever commercial-scale ocean-bound plastics supply chain.