Mars Incorporated

Mars Changing How It Does Business One Year From Launch of $1B Sustainable in a Generation Plan

Summary: 
  • CEO Grant F. Reid says Mars is committed to “changing the trajectory of how we do business” on a range of issues—including climate change and poverty.
  • Mars will aim to fix the ‘broken’ global supply chains through investment, organizational change, a focus on key raw materials and industry collaboration.
  • Mars leaders will call for industry collaboration at a range of events including speaking engagements during the UN General Assembly/Climate Week NYC, and an interactive exhibit during Climate Week NYC.
Press Release
  • CEO Grant F. Reid says Mars is committed to “changing the trajectory of how we do business” on a range of issues—including climate change and poverty.
  • Mars will aim to fix the ‘broken’ global supply chains through investment, organizational change, a focus on key raw materials and industry collaboration.
  • Mars leaders will call for industry collaboration at a range of events including speaking engagements during the UN General Assembly/Climate Week NYC, and an interactive exhibit during Climate Week NYC.

Major Companies Join Forces to Drive Climate Resilience in Supply Chains

New corporate leadership platform will foster private sector support of climate action
Press Release

SAN FRANCISCO, September 13, 2018 /3BL Media -- BSR today launched a new corporate leadership platform that will aid companies in the fight against climate change. The Climate-Resilient Value Chains Leaders Platform is being launched as leaders of the Global Climate Action Summit call on corporations to step up their climate efforts.

Marketers Speak to the Power of Purpose at the Cannes Lions

By MaryLee Sachs
Article

Once upon a time, the concept of “purpose” was de rigueur at the Cannes Lions International Festival of Creativity. It was threaded through just about every conversation, panel and presentation. Increasingly, that required conversation has shifted to gender equality, diversity and inclusion. That doesn’t mean that purpose has taken a back seat, but the discussion around purpose has been modified and when it’s discussed, the examples appear more meaningful, transparent, and true to an organization’s DNA.

The Drum @ Cannes Lions 2018: It's 'Common Sense' for Brands to Seek Sustainability, Says Mars

By Danielle Gibson
Article

Speaking on the 'Business Purpose: the paradox and the potential' panel about this trend, Melissa Waggener Zorkin, chief executive of WE Communications and Michelle Oliver, global head of purpose, diversity and inclusion at Mars discussed how brands should both walk the walk and talk the talk, when it comes to their core values.

At Mars, Oliver said that its purpose has come from defining how its brands have a positive impact on society or the environment.

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Newly named president places bets on 'agile long termism'
Article

By Lisa Granatstein

Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.

Mars CMO: Marketing Industry Making Good Progress on Diversity

Multimedia with summary

In an interview with James Wright for CNBC, Andrew Clarke, Chief Marketing and Customer Officer at Mars discusses the work being done by marketers to boost diversity and protect endangered animals.

Watch the video here. 

 

One of the World’s Largest Advertisers Is Asking Brands to Help Endangered Animals

By Kristina Monllos
Article

CANNES, France — Mars, one of the world’s largest advertisers, is asking other major brands to help animals at the Cannes Lions Festival of Creativity. The company is a founding partner—along with production company Finch and the United Nations Development Programme (UNDP)—of a new fund, The Lion’s Share, that will help with wildlife conservation and animal welfare.

Three Ways Business Leaders Can Advance Human Rights

By Nigyar Makhmudova
Blog

I was inspired this week when I attended the Consumer Goods Forum Global Summit with other FMCG leaders in Singapore.

I saw how determined these leaders are to advance human rights.

As business leaders, we know that the actions we take today help determine whether or not the world will be a better place tomorrow.

Savvy business leaders use at least three approaches to help advance human rights:

The Chairman of the Company Behind Snickers and M&Ms Reveals What's Next for the Chocolate Giant

By Cadie Thompson
Article

Mars Inc, the maker of M&Ms, Snickers, and Milky Way, was once one of the most secretive companies in the United States. But that has started to change during the last few years.

The 106-year-old company is making some big transformations in an effort to tackle new challenges and new opportunities.

We sat down with Mars chairman Stephen Badger to discuss why the company is opening up and to see what the $35 billion firm has planned for the future. We also got him to give us some insight into what working for a family company is really like.

Is the Commodity Era Over?

By Barry Parkin
Blog

I’ve recently begun to wonder if we’re moving away from the world of commodities as we’ve known them for hundreds of years. The buying, selling, trading and hedging of commodities like cocoa, grains and energy have been stalwarts of global trade. For decades, people in corporate procurement have sourced raw materials from around the world based on defined specifications and quality standards. We didn’t focus much attention, if any, on where these materials came from or under what conditions they were produced. Today that is changing and fast.

Pages

Subscribe to Mars Incorporated