Welcome to the special 150th edition of the award-winning GreenMoney Journal
At GreenMoney, we have been focused on Sustainable Business and Impact Investing since 1992. The articles and videos in the January 2020 issue are a selection of readers’ favorites, as well as some of our own from past issues. But first, we begin with an update to one of our most widely-read articles from Frank Coleman with his unique perspective on Facebook as they face another Moral Dilemma .
by Francis G. Coleman, CBIS (recently retired after 32 years)
A Pew Research study revealed that social media is king when it comes to the news. In the US, 72 percent of millennials read the news via their Facebook, Twitter feed, and other social networking sites. Only 21 percent of people aged 50+ do the same. The older generation predominantly consumes news via their television.
by Leslie Samuelrich, President of Green Century Funds
The climate crisis is precipitating a sustainable investment revolution, and I think that revolution will endure in 2020.
When the environmentally-responsible mutual fund company that I lead was founded in 1991, the average investor was not concerned about sustainability. Times have changed. Nearly 80 percent of respondents to a recent study said that they “love the idea of investing in companies that care about the same issues” as them. This isn’t just lip service.
The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol.
Martini 0.0% Dolce is made to taste like Italian sparkling wine, but with zero alcohol content. With the low/no trend reaching new heights, it caters to those who are looking to moderate their alcohol consumption without compromising on taste, says Mahesh Madhavan, the global chief executive of Bacardi.
The food industry has been somewhat ponderous in responding to the ageing global population. Ben Cooper looks at how food companies can most effectively meet the needs of the growing ranks of older consumers and maximise the commercial rewards on offer.
By Ben Cooper
By definition, population trends concerning people aged over 60 do not crop up overnight, and food companies stand accused of being slow to recognise and respond to this opportunity. "There's an over-fixation on Millennials within food," says Hamish Renton, managing director of UK food and drink consultancy HRA Global. "The older demographic is under-served. Segmenting by life stage is quite sensible and I don't think it's something the food industry does terribly well."
Corporations are evolving their general philanthropy approaches towards supporting causes more tightly aligned with other company initiatives. This reflects a desire to be strategically consistent, purpose driven, and to concentrate giving that produces the most impact. We see this first-hand with our progressive CyberGrants clients. But don’t just take our word for it. There are several industry studies that validate this trend.
The need for corporate giving is off the charts. So do you just give more dollars?
We see your dilemma every single day. More events, more urgency and more distress. But just giving more dollars isn’t necessarily better. Doing it quickly, and with focus on making your dollar go further is what creates impact for you.
View our two-minute video and learn how leaders like you are achieving Agile Social Impact.
How to get the most impact from your grantmaking, volunteer and employee-giving
The shift from single, point in time campaigns to providing a range options results in more giving, engagement, and impact.
We’ve all witnessed it. Technology advancements have given employees access. And access means new ways to give, and not necessarily through work. Concurrently, technology has made organizations more agile, to the extent that companies have completely flipped their philanthropy strategies and made recurring giving a cornerstone of their overall corporate citizenship efforts.
We certainly don’t need to inform you how great the demand is for corporate giving. Our shared world is rife with want and chaos and emergencies. The need is everywhere. Worthy, urgent causes roar up literally overnight. And thankfully, there’s people like you, and organizations like yours, who jump in and help in big ways. Whether through grantmaking, employee donations or volunteer programs, the challenges are the same. How can you best mobilize your resources, generate maximal impact, and deliver that impact as quickly to the point of need?