Nonprofits Engaging Millennials:’s Study and Its Real-Life Parallels


In my previous blog post about nonprofits and economic downturns, one recommendation for volunteer engagement was to look outside of the typical generations to which your nonprofit appeals.

// Let’s talk about Millennials and CSR


Blogger: David Coletto, Abacus Data

On November 6, I am will be chairing a panel at the Corporate and Community Social Responsibility Conference at Algonquin College.

This is the 5th annual CCSR Conference which is brings together CSR leaders in business, non-profits, and government to discuss and showcase excellence in corporate social responsibility.

// CCSR Conference Highlights Canada Perspective

5th Annual CCSR Conference brings Canada Perspective on Corporate and Community Social Responsibility

The 5th annual Corporate and Community Social Responsibility (CCSR) Conference will be held on Tuesday, November 6th, 2012 at Algonquin College in Ottawa to celebrate and showcase excellence in CCSR. Participants will engage with experts from around the country and beyond to learn new ways that corporations work with their community and NGOs, and how such relationships improve productivity and enhance the bottom line.

Whataya Want From Me?


By Allison McGuire

We Millennials have been accused of many things. (Lazy, selfish, soulless, greedy, to name a few.) While I’ve already written a rebuttal to some of those myths, I thought I’d put the question to you:

Millennial Myths: Cause Marketing


By Allison McGuire

Growing up with MTV certainly puts me in the Millennial camp. From following the latest drama going down in the Real World house to jamming to the newest videos hosted by Carson Daly, I came of age with an appreciation (in this case, meaning knowledge) of overly dramatic spats and overly constricted clothing. I’ve moved past my MTV days though, as Pimp My Ride didn’t really do it for me.

The 2012 Millennial Impact Report: Harnessing Generation Y for CSR and EVP Success


Generation Y doesn’t have a great reputation.

More often than not, today’s cohort of young people — often referred to as Millennials, or the population born between 1980 and 2000 — are depicted as entitled, selfish and lazy. Parents, employers and even the New York Times portray them as a “Generation Me,” a demanding population spoiled by technology that values little over their number one priority: fun.

This characterization seems a little unfair.

What Millennials Want: Engagement


By Allison McGuire

I’m not talking about nuptials. (Millennials are actually less likely to show interest in marriage than older generations.)

Surprise! Report Shows Gen X Leads Volunteer Participation


We often hear how Millennials are the most conscious consumers and that Boomers transition from careers to civic engagement. But according to a new federal report on volunteer trends, the oft-overlooked Gen Xers are becoming an important factor in social good efforts. 


Subscribe to millennials