millennials

Millennial Myths: Cause Marketing

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By Allison McGuire

Growing up with MTV certainly puts me in the Millennial camp. From following the latest drama going down in the Real World house to jamming to the newest videos hosted by Carson Daly, I came of age with an appreciation (in this case, meaning knowledge) of overly dramatic spats and overly constricted clothing. I’ve moved past my MTV days though, as Pimp My Ride didn’t really do it for me.

The 2012 Millennial Impact Report: Harnessing Generation Y for CSR and EVP Success

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Generation Y doesn’t have a great reputation.

More often than not, today’s cohort of young people — often referred to as Millennials, or the population born between 1980 and 2000 — are depicted as entitled, selfish and lazy. Parents, employers and even the New York Times portray them as a “Generation Me,” a demanding population spoiled by technology that values little over their number one priority: fun.

This characterization seems a little unfair.

What Millennials Want: Engagement

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By Allison McGuire

I’m not talking about nuptials. (Millennials are actually less likely to show interest in marriage than older generations.)

Surprise! Report Shows Gen X Leads Volunteer Participation

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We often hear how Millennials are the most conscious consumers and that Boomers transition from careers to civic engagement. But according to a new federal report on volunteer trends, the oft-overlooked Gen Xers are becoming an important factor in social good efforts. 

How Employee Volunteering Will Help You Attract, Engage and Afford the Best & Brightest of the Millennial Generation

The Business Case for Employee Volunteering - Case #2
Summary: 

Many companies have employee volunteer programs, but for many companies in Europe, Canada and the US these programs are underfunded, underdeveloped and underutilized. This blog series is meant to offer a number of compelling reasons why your business needs to invest (a bit more) in employee volunteering.

Read the entire article here

Blog

Many companies have employee volunteer programs, but for many companies in Europe, Canada and the US these programs are underfunded, underdeveloped and underutilized. This blog series is meant to offer a number of compelling reasons why your business needs to invest (a bit more) in employee volunteering.

Read the entire article here

Cause Marketing – Alive and Well

A response to the USA Today KINDNESS blog post declaring the death of cause marketing as we know it
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Billions of dollars have been raised, millions of consumers have been engaged and untold lives have been impacted across the globe.  Rest assured, cause marketing is alive and well.

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