MSLGROUP

Purpose within the Marketing Mix - Three Ways to Engage Your Target Audience

Multimedia with summary

There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society.

2012 Cause Marketing Forum Conference - An Interview with Anne Erhard, SVP, Cause Marketing and CSR of MSLGroup

Press Release

(3BL Media) Anne Erhard, SVP, Cause Marketing and CSR of MSLGroup sat down for an interview at the 2012 Cause Marketing Forum Conference, which took place May 30th and 31st in Chicago, IL.

MSLGROUP Hires Anne Erhard, Veteran Cause Marketing Executive, as Senior Vice President in the Boston Office

Press Release

(3BLMedia / theCSRfeed) Boston - June 29, 2011 - MSLGROUP, the Publicis Groupe's flagship communications and engagement company, today announced the appointment of Anne Erhard as Senior Vice President in the Cause Marketing/CSR practice in the Boston office.

An Issue Deserving of the World's Attention

Blog

With Super Bowl XLV just around the corner, many advertisers and marketers are eagerly anticipating the airing of what is undoubtedly their largest advertising spend of the year— their commercials. While the industry is laser-focused on this event, they likely aren’t thinking about the real social issue in the world happening right in front of them— sex trafficking.

Investing in India's Women: How the Corporate Sector is Helping Drive Change

By: Jennifer George
Blog

As any observer of the global economy knows, India has seen unprecedented growth in recent years. In fact, the Indian economy has been growing by about 8 percent each year since 2006, reducing poverty by about 10 percentage points since 1997. And the corporate sector is helping drive this change.

Going Beyond Purpose in 2011 - Video from Scott Beaudoin of MSLGROUP

Summary: 

MSLGROUP’s very own Scott Beaudoin, North American Director of Cause Marketing & CSR, discusses three key trends to look out for in cause marketing and CSR as we head into 2011.  (For more information, click here to contact us.)

Watch the video here >>>>http://www.mslworldwide.com/blog/2011/01/video-going-beyond-purpose-in-2011-2/ 

 

MSLGROUP (mslgroup.com), the Publicis Groupe’s flagship specialty communications, PR and events network, is one of the world's top five PR and events networks. MSL’s offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences in real time. MSL offers clients insight-guided thinking and big, compelling ideas - followed by thorough execution. With the bottom line always the driving force, MSL ensures a return on engagement and a return on marketing investment.

MSL11371

video

MSLGROUP’s very own Scott Beaudoin, North American Director of Cause Marketing & CSR, discusses three key trends to look out for in cause marketing and CSR as we head into 2011.  (For more information, click here to contact us.)

Watch the video here >>>>http://www.mslworldwide.com/blog/2011/01/video-going-beyond-purpose-in-2011-2/ 

 

MSLGROUP (mslgroup.com), the Publicis Groupe’s flagship specialty communications, PR and events network, is one of the world's top five PR and events networks. MSL’s offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences in real time. MSL offers clients insight-guided thinking and big, compelling ideas - followed by thorough execution. With the bottom line always the driving force, MSL ensures a return on engagement and a return on marketing investment.

MSL11371

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