COLUMBUS, Ga. /3BL Media/ -- September is National Childhood Cancer Awareness Month, and Aflac, a leading provider of supplemental insurance and products in the U.S., is set to commemorate the month, including honoring the health care heroes who care for, educate and support childhood cancer patients and their families.
For 65 years, Aflac has had the extraordinary opportunity and privilege to help provide peace of mind to individuals who have our supplemental insurance policies. Though many things have changed over the decades, one thing has not: Aflac is committed to being there when people need us most.
One way to sell more may be to show that you care more.
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By Wendy Herndon
In a time of global uncertainty and unrest, consumers are gravitating more than ever toward companies they can trust. Aflac’s 2019 CSR Survey finds that 77% of consumers are motivated to make purchases from companies committed to making the world better. Additionally, 73% of investors agreed that efforts to help improve society and the environment contribute positively to returns. Clearly, a willingness to show one’s values can be a powerful force in driving business interest.
Aflac put its duck mascot to work as a companion robot for kids with cancer—and animated the company’s brand purpose along the way.
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The Aflac Duck has been squawking, waddling, and shaking its feathers loose in commercials for years, making a household name for itself and for the Aflac brand. Meanwhile, the supplemental insurance provider has been quietly donating millions of dollars to support kids with cancer and fund pediatric cancer research.
The Holmes Report has picked its 16 favorite PR campaigns of the decade based on SABRE winners and its Global Creative Index, including Aflac's campaign building its reputation as a CSR leader and introducing My Special Aflac Duck®, a robotic companion for children facing cancer. The Holmes Report details, "Even after 60+ years of helping those in need & $123 million towards childhood cancer research, Aflac still wasn't recognized as a CSR leader.
Aflac Joins 2019 iHeartRadio Jingle Ball Tour and Musicians On Call to Share Music and Holiday Cheer Company Integrates National Sponsorship and Ongoing 'Aflac Isn't' Marketing Campaign While Bringing Exclusive Concert Experience to Pediatric Cancer Patients in Atlanta and Washington, DC
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Aflac Joins 2019 iHeartRadio Jingle Ball Tour and Musicians On Call to Share Music and Holiday Cheer Company Integrates National Sponsorship and Ongoing 'Aflac Isn't' Marketing Campaign While Bringing Exclusive Concert Experience to Pediatric Cancer Patients in Atlanta and Washington, DC
Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative
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Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative
Aflac, a committed corporate ally to families facing childhood cancer, and Chispa House, a purpose-driven film and content production company dedicated to honoring the spark in everyday people, have debuted a 35-minute documentary film, "Moments of Joy," available for stream now
