The Holmes Report has picked its 16 favorite PR campaigns of the decade based on SABRE winners and its Global Creative Index, including Aflac's campaign building its reputation as a CSR leader and introducing My Special Aflac Duck®, a robotic companion for children facing cancer. The Holmes Report details, "Even after 60+ years of helping those in need & $123 million towards childhood cancer research, Aflac still wasn't recognized as a CSR leader.
Aflac Joins 2019 iHeartRadio Jingle Ball Tour and Musicians On Call to Share Music and Holiday Cheer Company Integrates National Sponsorship and Ongoing 'Aflac Isn't' Marketing Campaign While Bringing Exclusive Concert Experience to Pediatric Cancer Patients in Atlanta and Washington, DC
Press Release
Aflac Joins 2019 iHeartRadio Jingle Ball Tour and Musicians On Call to Share Music and Holiday Cheer Company Integrates National Sponsorship and Ongoing 'Aflac Isn't' Marketing Campaign While Bringing Exclusive Concert Experience to Pediatric Cancer Patients in Atlanta and Washington, DC
Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative
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Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative
Aflac, a committed corporate ally to families facing childhood cancer, and Chispa House, a purpose-driven film and content production company dedicated to honoring the spark in everyday people, have debuted a 35-minute documentary film, "Moments of Joy," available for stream now
Patients Receive Robotic Duck Designed to Help Them Cope with Cancer
Press Release
PHILADELPHIA, Sept. 18, 2019 /PRNewswire/ -- Aflac, the leader in supplemental insurance sales at U.S. worksites, today delivered My Special Aflac Ducks to patients at Children's Hospital of Philadelphia. My Special Aflac Duck, designed by Sproutel, is a social robot that uses medical play, lifelike movement, and emotions to engage and help comfort kids during their cancer care.
Activities Reflect Company's 24-Year, $136-plus Million Commitment to Childhood Cancer Initiatives
Press Release
COLUMBUS, Ga., /3BL Media/ -- Aflac, the leader in supplemental insurance sales at U.S. worksites, will commemorate National Childhood Cancer Awareness Month this September with a full slate of actions and activities designed to raise awareness and help provide comfort for those impacted by childhood cancer. The monthlong tribute includes multiple activations as well as special grants to enhance programs nationwide that provide comfort and support to pediatric cancer patients and their siblings.
A trend that may help companies reconcile the need to balance the shareholder and the broader stakeholder is the growth of investment in funds focused on the environment, sustainability and corporate governance (ESG). There is also increasing evidence that in general, more investors are factoring ESG practices into their choice of equities. Thus, companies are well-advised to engage in CSR efforts but simultaneously heed consumer skepticism.
American Family Life Assurance Company of Columbus, Ga., has partnered with Children’s Miracle Network to provide a free duck to every child diagnosed with cancer in the country.
