My Special Aflac Duck™

Video | Leveraging Technology for Authentic Social Purpose: My Special Aflac Duck

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What does Aflac’s iconic duck have to do with kids facing cancer? Knowing the power of companionship, Aflac paired its brand icon with the latest in social robotics to evolve the company's impact on pediatric cancer. In this panel discussion from the BRITE ’19 Conference, the creators behind My Special Aflac Duck® discuss how insights from this initiative can help any brand leverage existing assets, rethink long-term commitments, and boldly embrace innovation to advance purpose. 

My Special Aflac Duck™ Wins Big at SXSW

Innovative robotic duck takes top honors in the People’s Choice and the Robotics and Hardware categories at premier conference Celebrating the convergence of the interactive, film and music industries
Press Release

COLUMBUS, Ga., March 12, 2019 /3BL Media/ – Taking home yet another major award for technology, innovation and corporate responsibility, Aflac today announced the My Special Aflac Duck, an innovative robotic duck that helps children cope with cancer, is the winner of this year’s top Award at SXSW in the Robotics and Hardware category. The prestigious SXSW award is added to a growing list of awards, which includes Engaget’s Best in Show Award at the 2018 Consumer Electronics Show and Time Magazine’s recognition as one of the 50 Best inventions for 2018.

Aflac Reimagines Its Iconic Duck To Deepen Emotional Connections With Consumers

By Allen Adamson, Contributor

Developed in collaboration with Sproutel, a patient-centered engineering firm that co-develops innovative products to help those challenged by serious health issues, My Special Aflac Duck is quite a bit softer and a whole lot cuter than its advertising manifestation.

Robot Duck Brings Comfort to Kids Battling Cancer

By Cassie Hudson

Meet My Special Aflac Duck, an emotional and comfort companion to children coping with cancer.

The company has invested 3 million dollars into the program, distributing more than 2,500 ducks free of charge nationwide to children diagnosed with cancer.

Click here to read the full article

Aflac and CMN Hospitals Named a 2019 Halo Awards Finalist


Engage For Good’s Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and showcase successful consumer engagement and employee engagement efforts. This prestigious CSR, cause marketing and corporate social impact award focuses on initiatives where brand purpose and social impact intersect to help build a better world and the bottom line.

VIDEO | Aflac Delivers My Special Aflac Ducks™ to Pediatric Cancer Patients in Omaha

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This was a big day for our little robotic duck! Aflac was thrilled to deliver My Special Aflac Ducks™ to pediatric cancer patients at Children's Hospital & Medical Center in Omaha, Nebraska. Seeing these brave children light up with joy and excitement is what makes these deliveries so special.

To learn more, watch the video here.

About Aflac

Innovative My Special Aflac Duck™ Helping Lift Spirits for Thousands of Children with Cancer

One year after taking the 2018 Consumer Electronics Show by storm, Aflac's comforting robotic duck is helping kids across the nation cope with cancer treatments
Press Release

COLUMBUS, Ga., January 9, 2019 /3BL Media/ -- One year after being introduced to Americans at the 2018 Consumer Electronics Show (CES) in Las Vegas, My Special Aflac Duck, a robotic comfort provider modeled after the famed Aflac Duck, is helping provide comfort and joy to thousands of children across the country. With more than 100 hospitals and childhood cancer care facilities in the United States registered to order ducks, to date, 2,063 have been distributed to children facing cancer.

VIDEO | My Special Aflac Duck​™ Brings Smiles and Laughter to Children's Hospital

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The room was filled with smiles and laughter during the My Special Aflac Duck​™ delivery at Palmetto Health Children's Hospital​ in Columbia, South Carolina. The delivery followed more than 18 months of child-centered research aimed at creating a caring companion for children with cancer.

About Aflac

TIME Magazine Honors Innovative My Special Aflac Duck™

Robotic Duck That Helps Children Cope with Cancer Named One of The 50 Best Inventions of 2018
Press Release

COLUMBUS, Ga., November 26, 2018 /3BL Media/ – Aflac, the leader in voluntary insurance sales at the worksite in the United States and a committed leader in seeking a cure for childhood cancer, today announced that its innovative “smart” robot My Special Aflac Duck™ has been named to TIME Magazine’s list of the 50 Best Inventions for 2018.

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