Nathan Archambault

Meet the Reinventor: Mara Lecocq, helping girls crack the Secret Code

Through personalized books, this creative director is rewriting the narrative and inspiring girls of all backgrounds to see themselves as the heroes of their own tech adventures.
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Creative director Mara Lecocq knows what it’s like to excel in a traditionally male-dominated profession. She’s spearheaded digital campaigns for Nike, Starbucks, Verizon and other Fortune 500 companies, making a name for herself in an industry where, according to AdWeek, only 11 percent of creative directors are female.

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