New Year’s Eve

HEINEKEN USA Announces Its 13th Annual “New Year. Safe Ride.” New Year’s Eve Program

Free and Safe Rides Provided Home on New Year’s Eve in Downtown White Plains
Press Release

WHITE PLAINS, N.Y., December 26, 2016, /3BL Media/ - HEINEKEN USA (headquartered in White Plains, NY) has announced that for the 13th year in a row, it is partnering with The City of White Plains and the White Plains Business Improvement District for its New Year. Safe Ride. program. HEINEKEN USA has a passion and commitment to protect the community and encourage safe alcohol consumption on New Year’s Eve and all year-round. Over the past 13 years, the program has provided free and safe rides home to more than 4,200 Westchester County residents of legal drinking age.

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