It’s hot here in Central Texas. Like 100°F hot (about 38°C). And while we sweat our way between air-conditioned locations, we’ll probably grab an ice-cold beverage. You have to stay hydrated after all.
And it’s a pretty good bet that drink will arrive with a plastic straw.
In the UK right now, there is a huge spotlight on the crisis being created in our seas by plastic waste. The reality of the situation is scary – and hard to ignore. Every single year, 8 million metric tons of plastic enter our seas, endangering marine life and polluting our waters. And it’s not just marine life being affected.
An estimated 150 million metric tons of plastic waste are in the ocean today and every year around eight million metric tons more are being added. Earlier this year, the Ellen MacArthur Foundation warned that by 2050 there will be more plastic than fish in the world’s oceans if a more effective system for global plastics is not put into place.
Dell Inc. and Lonely Whale will form of a collaborative and open-source initiative called NextWave, convening General Motors, Trek Bicycle, Interface, Van de Sant, Humanscale, Bureo and Herman Miller. NextWave convenes leading technology and consumer-focused companies to develop the first-ever commercial-scale ocean-bound plastics supply chain.
