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General Mills, NRCS and the Xerces Society Announce Multi-Year, $4 Million Investment in Pollinator Habitat

Organizations share commitment to help pollinators prosper
Press Release

WASHINGTON, D.C., November 30, 2016 /3BL Media/ - General Mills, the Xerces Society, and the U.S. Department of Agriculture announce a major milestone in their partnership to restore and protect pollinator habitat across hundreds of thousands of acres of farmland in North America. The five-year, $4 million financial commitment between General Mills and USDA’s Natural Resources Conservation Service (NRCS) will support farmers across the U.S. by providing technical assistance to plant and protect pollinator habitat, such as native wildflower field edges and flowering hedgerows.

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