What’s an outdoor clothing company doing selling food? A similar question was asked of me in 1968, when we were blacksmithing new tools for mountain climbing, and suddenly started selling shorts, shirts and pants. Skepticism seems to rise whenever a company refuses to “stay in its lane,” but as an entrepreneur, I see business opportunities everywhere. As a lover of the outdoors, I see a way to save our home planet and its creatures—including us—from the destructive habits we’ve invented for ourselves.
RSF is pleased to announce a new PRI loan to Honey Heaven Wholesale (D.B.A. Hummingbird Wholesale), a bulk food distributor offering high quality organic, local, and regional food crops to wholesale customers from Bellingham, Washington to San Francisco. Hummingbird is located at the southern end of the Willamette Valley in Eugene, Oregon.