In this episode, we hop on a streetcar in “The Big Easy” (aka New Orleans) and discuss the latest in PR research with Catherine Blades, SVP and Chief ESG and Communications Officer at Aflac. Catherine gives us her take on diversity, equity, and inclusion (DE&I), the future of PR measurement, and the importance of CSR.
Aflac, a committed corporate ally to families facing childhood cancer, and Chispa House, a purpose-driven film and content production company dedicated to honoring the spark in everyday people, have debuted a 35-minute documentary film, "Moments of Joy," available for stream now
Patients Receive Robotic Duck Designed to Help Them Cope with Cancer
PHILADELPHIA, Sept. 18, 2019 /PRNewswire/ -- Aflac, the leader in supplemental insurance sales at U.S. worksites, today delivered My Special Aflac Ducks to patients at Children's Hospital of Philadelphia. My Special Aflac Duck, designed by Sproutel, is a social robot that uses medical play, lifelike movement, and emotions to engage and help comfort kids during their cancer care.
With the emergence of the CEO pledge, affixed with the signatures of nearly 200 top CEOs, including the likes of Michael Dell, Chairman and CEO, Dell Technologies, Aflac’s 30-year CEO Dan Amos, Fink himself, General Motors’ Mary Barra, IBM’s Chairman, President and CEO Ginni Rometty and JP Morgan’s Jamie Dimon, it would be hard to deny that conducting business with a purposeful mindset is now mainstream. After a worldwide financial crisis often viewed as caused by greed and sloppy governance, the people have spoken and businesses are authentically listening.
Activities Reflect Company's 24-Year, $136-plus Million Commitment to Childhood Cancer Initiatives
COLUMBUS, Ga., /3BL Media/ -- Aflac, the leader in supplemental insurance sales at U.S. worksites, will commemorate National Childhood Cancer Awareness Month this September with a full slate of actions and activities designed to raise awareness and help provide comfort for those impacted by childhood cancer. The monthlong tribute includes multiple activations as well as special grants to enhance programs nationwide that provide comfort and support to pediatric cancer patients and their siblings.
For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.
COLUMBIA, SC (WACH) -- The Salvation Army of the Midlands is getting into the fight to help stop human trafficking in South Carolina. They recently received a grant for just over $8,600 from the company AFLAC.
A trend that may help companies reconcile the need to balance the shareholder and the broader stakeholder is the growth of investment in funds focused on the environment, sustainability and corporate governance (ESG). There is also increasing evidence that in general, more investors are factoring ESG practices into their choice of equities. Thus, companies are well-advised to engage in CSR efforts but simultaneously heed consumer skepticism.