The Holmes Report has picked its 16 favorite PR campaigns of the decade based on SABRE winners and its Global Creative Index, including Aflac's campaign building its reputation as a CSR leader and introducing My Special Aflac Duck®, a robotic companion for children facing cancer. The Holmes Report details, "Even after 60+ years of helping those in need & $123 million towards childhood cancer research, Aflac still wasn't recognized as a CSR leader.
WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.
In September, Aflac revealed our annual Corporate Social Responsibility Report at Aflac.com/CSRReport recapping our efforts as an ethical, caring corporate citizen in 2018. One of the brave heroes honored is Lindsay Carrick, a child life specialist at the Aflac Cancer & Blood Disorders Center — nicknamed “Superwoman” by a parent of a child facing cancer.
The Aflac Way is more than just a promise for CSR Hero Matt Loudermilk. It’s the firm foundation of ethics upon which Aflac was built 64 years ago. That’s why we’re a company guided by integrity and grounded by purpose.
Not having the knowledge and tools to know how to help take care of our planet can be downright scary — just ask Aflac CSR Hero Sharon Baker. That’s why she is caring for our environment with purpose as a passionate Aflac Greenbassador who encourages others to adopt sustainable habits at work and home.
By day, Aflac CSR Hero Carmen Buckner works at one of the Best Places to Work in Information Technology, according to Computerworld. Outside of work, you might find him demonstrating the Aflac Way with purpose by volunteering as a little league umpire or building a home with Habitat for Humanity.
Since June 2011, Aflac CSR Hero Tim Wakeman, an independent sales agent, has been empowering children affected by the opioid crisis with purpose. As a volunteer with Roca Kidz Club, he fulfills his passion by helping local youth through weekly warm meals, fun activities and encouraging messages. He is making sure children in his community have a safe place to go.
When Aflac CSR Hero Brian Penn isn’t helping protect the company’s valuable private data, he is giving back with purpose. Connected through an Auburn Football sports website, Brian learned about Hayden, a child diagnosed with cancer, and helped him watch his favorite team, the Auburn Tigers, while raising over $70,000 to help the young patient and his family with medical expenses.
In this episode, we hop on a streetcar in “The Big Easy” (aka New Orleans) and discuss the latest in PR research with Catherine Blades, SVP and Chief ESG and Communications Officer at Aflac. Catherine gives us her take on diversity, equity, and inclusion (DE&I), the future of PR measurement, and the importance of CSR.