Procter & Gamble Co. is sponsoring a National Geographic television series on efforts to combat extreme poverty, which will include digital, social media and print components. The goal is to align P&G more closely with the concept of social responsibility.
Six-Part Documentary Series Co-Produced by RadicalMedia, Premiering Fall 2019, Will Take Audiences Behind the Scenes of Major Advocacy Campaigns Driving Real Change for the World’s Most Marginalized People
Series to Feature Artists With a Shared Passion for This Movement, Including Uzo Aduba, Rachel Brosnahan, Hugh Jackman, Gayle King, Usher and Pharrell Williams
Press Release
Six-Part Documentary Series Co-Produced by RadicalMedia, Premiering Fall 2019, Will Take Audiences Behind the Scenes of Major Advocacy Campaigns Driving Real Change for the World’s Most Marginalized People
Series to Feature Artists With a Shared Passion for This Movement, Including Uzo Aduba, Rachel Brosnahan, Hugh Jackman, Gayle King, Usher and Pharrell Williams
According to a recent study that P&G commissioned for Pampers, 90 percent of dads consider themselves to be “hands-on.” But more than half feel society places less value on a father’s parenting role.
“As millions of families tune in to watch Super Bowl LIII together, Pampers believes this is the perfect moment to celebrate the changing role of dads and shine a spotlight on the unique bond they share with their babies,” P&G stated.
We recently spoke with Virginie Helias, Chief Sustainability Officer at Procter & Gamble (P&G), about why she’s optimistic about the future of sustainability and what drives her passion for her work.
Keep reading to learn how Helias, who has 30 years of experience at P&G and recently returned from a productive week at the World Economic Forum in Davos, Switzerland, continues to embed sustainability thinking and practice across everything the company does.
SB: What project are you most excited about right now?
With certified companies such as Procter & Gamble, the Forest Stewardship Council is advancing a strategy to help consumers understand the impacts of their purchases.
How all Women & Girls will be Accurately Represented in Media
Multimedia with summary
"We recognized that in order to have accurate portrayals of women in front of the camera, we have to have representation behind the camera. Free the Bid found that 10% of commercials are directed by women. We need equal representation everywhere. "- Marc Pritchard.
"Consumers are now telling us they expect more from brands and companies — and it's not optional," - Procter & Gamble CMO Marc Pritchard told Matt Turner of Business Insider at the World Economic Forum in Davos this week.
