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P&G Launches TV Series Focused on Changing the World

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Procter & Gamble is taking advertising to the next level by creating content with National Geographic in a six-part documentary series that seeks to draw attention to the root causes of poverty.

P&G CBO Marc Pritchard and Facebook CMO Antonio Lucio Setting New Industry Standards

By Nadine Dietz
Article

What happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard, CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to interview each other in this very special CMO Moves Duos episode.

Click to continue reading and listen to the podcast

ACTIVATE: Eradicating Extreme Poverty Trailer

In Partnership with Charmin
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Hugh Jackman, Priyanka Chopra Jonas and Becky G join Global Citizen in campaigns to push world leaders into enacting policy changes that would end extreme poverty around the globe. As Jackman prepares for the organization’s massive Central Park festival, Becky G travels to Mexico to amplify Global Citizen’s campaign to push companies to support women-owned businesses.

The Power Of Purpose: How Virginie Helias And P&G Are Making Sustainability 'Irresistible'

Article

P&G's Chief Sustainability Officer Virginie Helias's journey to sustainability began with her being faced with a challenge when she was leading the detergent business in Europe in the 2000s with their lead brand Ariel down for three years in a row. Virginie and her team discovered that the leading messaging that connected with consumers was the fact that Ariel could wash clothes in low temperature leading to lower electricity bills.

Watch the P&G ACTIVATE Documentary Series Starting Next Month

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ACTIVATE is a six-part National Geographic documentary series about Global Citizen's efforts to eradicate extreme poverty by 2030. Each episode delves into a different issue connected to poverty as world-renowned artists like Hugh Jackman, Priyanka Chopra Jonas, and Pharrell Williams; corporate leaders like P&G; grassroots activists and impacted people work to ignite change.

P&G Takes on Water Risk — One Drop at a Time

A proactive approach to water sustainability in the supply chain is a growing strategy among CPG players who recognize the dire consequences of water shortages.
Article

In 2018, Cape Town, South Africa, was hurtling toward a doomsday scenario. City officials projected the city would run out of water on April 12, 2018, deemed "Day Zero."

The city managed to prevent Day Zero, but not without significant cutbacks in water usage. Some women even resorted to cutting their hair because it was too difficult to wash with water restrictions in place.

VICKS Long Way Home #TouchOfCare

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Vicks is partnering with Mission Australia and Coles to help people experiencing homelessness in Australia.

We, at Vicks, believe that everyone deserves the #TouchOfCare, especially those who have been brought down by life’s hardships. Because a single person who cares can be the support you need to lift yourself up.

The 50 Best Workplaces for Innovators

Most companies these days claim to embrace innovation. Fast Company collaborated with Accenture to identify 50 organizations that actually cultivate big ideas and encourage experimentation.
Blog

For Fast Company‘s inaugural Best Workplaces for Innovators list, we set out to find companies that empower all employees—not just top executives, scientists, or coders—to create new products, improve operations, and take risks. We searched for businesses where innovation isn’t just a buzzword but a part of the value system and culture.

National Geographic, in Partnership With P&G, Explores a Global Movement, a Multiplatform Docuseries Driven by Activists, Game Changers, and Policymakers

Six-Part Documentary Series Premiering Sept. 5, 2019, Will Drive Change for the Most Pressing Global Issues Impacting Humanity.
Press Release

Series to Feature Artists Including Hugh Jackman, Common, Usher, Rachel Brosnahan, Gayle King, Bonang Matheba, Darren Criss, Pharrell Williams, Uzo Aduba, Becky G and Priyanka Chopra Jonas

Two Major Cities Are Testing Home Delivery for Sustainable Household Goods to Help Save the Planet

Residents in NYC and Paris can now get refillable laundry detergent and mouthwash to their doorstep.
Article

A new zero-waste e-commerce platform called Loop started testing in New York City and Paris in May, so many residents in those cities no longer have to worry about stacking up empty detergent containers and shampoo bottles in the recycling bin.

As plastic’s harmful impact on the environment becomes more widely understood, companies like P&G are rethinking how they can be more sustainable through platforms like Loop that encourage reusable materials.

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