"Consumers are now telling us they expect more from brands and companies — and it's not optional," - Procter & Gamble CMO Marc Pritchard told Matt Turner of Business Insider at the World Economic Forum in Davos this week.
Procter & Gamble’s chief brand officer says nothing is more important than workplace diversity and inclusion.
CMOs in Conversation is a series created from interviews with today’s marketing leaders to get their perspective on the topics that matter most to the industry—from the importance diversity and inclusion, to the limits of technology, to the process of developing an authentic brand voice.
Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.
"Two-thirds of the global population will experience water stress by 2025," Fish said, appearing to cite UN data. "The water crisis and other environmental challenges will change the way people live and consume, which brings massive opportunities for innovation."
A new ranking places Procter & Gamble Co. among the most effectively managed companies in the nation.
The Cincinnati-based consumer goods manufacturer (NYSE: PG) tied with Microsoft Corp. at No. 6 among Fortune 500, S&P 500 and other large-cap companies on a new list created by the Drucker Institute designed to evaluate overall corporate effectiveness.