A new inclusion initiative continues the brand's interest in creative equity
Some of film’s simplest images of Black life have a way of inspiring deep-seated dread in audiences.
A shot of two boys entering a convenience store can have viewers guessing whether they’ll make it out alive. Black female characters are too often saddled with outdated stereotypes disguised as “strength” with little to no development. Even moments of joy seem like brief segues to something much more bleak, like peace before inevitable tragedy.
Irma Olguin’s big idea is to tech-train women and people of color, improve opportunity in struggling communities, and change the face of the tech industry. As she explained at Signal 2020, it’s working.
When Irma Olguin was a child, she rolled raisins alongside her parents, aunts, uncles and cousins in the fruiting fields of Central California, supplier of 30% of the world’s food. “Coming from a place like that, growing up in that way and that’s all you know, that’s all that surrounds you, you don’t see things in front of you like starting a company or becoming a tech CEO or anything but that life that is laid out in front of you,” she says.
Words alone won’t create change. Sustained action and investment are necessary to address the systemic bias and inequality in advertising and media. Widen The Screen is an expansive content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black experience. Only when we Widen The Screen to Widen Our View can we all broaden the spectrum of the images we see, the voices we hear, the stories we tell, and the people we understand. Fully.
In a message of solidarity to North America employees, executive leaders reiterate P&G’s commitment to equality and inclusion.
It’s concerning to see a disturbing wave of anti-Asian violence in recent weeks, including burglaries and assaults targeting Asian, Asian American and Pacific Islander individuals. These incidents come more than a year after many began experiencing coronavirus-related racism.
These unfortunate events are examples of ongoing bias, racism, and instances of brutality that too many of our communities are experiencing.
The P&G Children’s Safe Drinking Water Program Provides Clean Water Solutions After Hurricane Eta
Imagine what life would be like if clean water was not readily available. How would you shower, wash your dishes and rehydrate your body? These simple, everyday tasks are hard to accomplish without access to clean water.
As the chief communications officer at P&G, it’s understandable that ‘97 Xavier grad, Damon Jones, is a believer in maximizing the power of voice.
“I’ve always been passionate about the individual voice and the collective voice,” said Jones. “I like to focus on how I can make what I believe as an individual clear and how I can align with other people that share those same values.”
How can we show up and act for women on International Women’s Day?
In downturns and disasters throughout history, women always bear a heavy cost – more of the jobs lost, more of the frontline care, and often – more of the burden at home. The COVID-19 pandemic is no exception, but today we have another chance for equality if we all choose to step forward as equals and set a higher standard to care equal, hire equal, pay equal, do equal and Choose Equal.