According to a recent study that P&G commissioned for Pampers, 90 percent of dads consider themselves to be “hands-on.” But more than half feel society places less value on a father’s parenting role.
“As millions of families tune in to watch Super Bowl LIII together, Pampers believes this is the perfect moment to celebrate the changing role of dads and shine a spotlight on the unique bond they share with their babies,” P&G stated.
We recently spoke with Virginie Helias, Chief Sustainability Officer at Procter & Gamble (P&G), about why she’s optimistic about the future of sustainability and what drives her passion for her work.
Keep reading to learn how Helias, who has 30 years of experience at P&G and recently returned from a productive week at the World Economic Forum in Davos, Switzerland, continues to embed sustainability thinking and practice across everything the company does.
SB: What project are you most excited about right now?
How all Women & Girls will be Accurately Represented in Media
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"We recognized that in order to have accurate portrayals of women in front of the camera, we have to have representation behind the camera. Free the Bid found that 10% of commercials are directed by women. We need equal representation everywhere. "- Marc Pritchard.
"Consumers are now telling us they expect more from brands and companies — and it's not optional," - Procter & Gamble CMO Marc Pritchard told Matt Turner of Business Insider at the World Economic Forum in Davos this week.
Procter & Gamble’s chief brand officer says nothing is more important than workplace diversity and inclusion.
CMOs in Conversation is a series created from interviews with today’s marketing leaders to get their perspective on the topics that matter most to the industry—from the importance diversity and inclusion, to the limits of technology, to the process of developing an authentic brand voice.