What Are Consumers Looking for in Their Next Appliance?

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Whirlpool Corporation's Global Sustainability Director, Ronald Voglewede talks with WTOL11 about what consumers want in their appliances, our sustainable features, and the pride we have for all our manufacturing plants and employees in Ohio. 

Learn How and Why Whirlpool Corporation Developed Swash Brand, Its Own Line of Laundry Detergent

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With an 8X concentration that can tackle 83 loads of laundry, and a smaller, recyclable, bottle with an easy to use precision-dosing cap, Swash® Laundry detergent helps in improving life at home for our consumers.

Watch to learn from Detergent Chemist Tony Hardaway everything that went into (and what we kept out of) this innovative new laundry detergent.

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Whirlpool Corporation Named One of America's Most Just Companies for 2022

Company ranked No. 1 in Household Goods and Apparel industry
Press Release

BENTON HARBOR, Mich., January 11, 2022 /3BL Media/ - Whirlpool Corp. (NYSE: WHR) has been recognized as one of America's Most JUST Companies in the annual rankings published today by CNBC and JUST Capital. The company ranked number one in the Household Goods and Apparel industry and in the top 150 of companies overall.

Whirlpool Corporation Sponsored Habitat for Humanity Asia Pacific Housing Forum Focused on Building Resilient Cities and Communities


The eighth Habitat for Humanity Asia Pacific Housing Forum, which took place virtually from Dec. 7-9, 2021, was attended by 2,060 people and featured more than 180 speakers. The forum underlined the importance of multi-sector partnerships and increasing access to safer, more sustainable and disaster-resilient homes for everyone, particularly for vulnerable and marginalized populations.

Whirlpool Corporation Poll Reveals What Consumers Really Want-Innovations That Improve Life at Home and the Planet


A new Whirlpool Corporation study shows that consumers really want innovations that improve their lives at home. With the world’s largest consumer electronics event kicking off this week, many new stylish and high-tech gadgets will be revealed to the world. However, the study of more than 19,000 people across 10 countries found that consumers truly value innovations that use less energy (40 percent) and have a lower carbon footprint (35 percent), followed by saving money (32 percent) or time (26 percent).

Guiding the Next Generation: Boys & Girls Clubs of America and Maytag Honor Dependable Club Leaders

One of the most important things staff and mentors provide at Boys & Girls Clubs is dependability.

Each year, in collaboration with Boys & Girls Clubs of America, Maytag honors and rewards a group of stand-out Club professionals and volunteers who make a difference to kids and teens every day in communities across the nation. Each of these individuals have gone above and beyond to prove their commitment to young people and better the communities they serve.

Whirlpool Corporation Cleveland, Tennessee Plant Operations Host Inaugural Appliance Sale to Benefit Local United Way


“On Nov. 13 we coordinated a huge event that’s never been done before in this region,” said Whirlpool Corporation’s Cleveland, Tenn. Plant Communicator Brandi King. “The outcome and response was immensely powerful and positive, and will help in supporting so many local residents.”

Whirlpool Corporation's Findlay Operations to Support 50th Habitat for Humanity Home Build in Hancock County


Around the world today, 1.6 billion people live in substandard housing. Whirlpool Corporation is helping to find solutions to this global housing crisis through a longstanding relationship with Habitat for Humanity International, which has resulted in donations of $130 million and support for Habitat programs in 45 countries over the last 22 years. That relationship continues today with the 50th Habitat for Humanity build in Hancock County, where the company’s Findlay Operation resides, making dishwashers for Whirlpool Corporation’s well-known portfolio of brands.

Whirlpool Corporation UK Announces New House + Home Initiative with Habitat for Humanity GB


Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, announced our UK partnership with Habitat for Humanity Great Britain (GB), a leading housing charity focused on long-term poverty alleviation through affordable social housing. The partnership forms part of Whirlpool UK’s new social responsibility strategy, House + Home.


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