According to a recent study that P&G commissioned for Pampers, 90 percent of dads consider themselves to be “hands-on.” But more than half feel society places less value on a father’s parenting role.
“As millions of families tune in to watch Super Bowl LIII together, Pampers believes this is the perfect moment to celebrate the changing role of dads and shine a spotlight on the unique bond they share with their babies,” P&G stated.
There's no denying that cause marketing has evolved from its inception over 30 years ago. Campaigns are flashier, consumers are more critical and the issues are more complex. And although some pundits may be issuing the cry to "kill cause marketing," it's hard to argue with the incredible impact a strong and compelling cause marketing campaign can make on the world around us. This year, one campaign celebrates 10 years of life-changing work through a simple call to action.
The watchwords of the 2012 Cause Marketing Forum were ‘Authenticity’ and ‘Relationships’ – two notions we at Network for Good have long endorsed as vital components of cause engagement. It was encouraging to hear these same themes peppered throughout numerous presentations by cause marketers of all stripes.
(3BL Media) June 13, 2012 - Nada Dugas, Communications Director, Europe, Middle East, and Africa of Pampers sat down for an interview at the 2012 Cause Marketing Forum Conference, which took place May 30th and 31st in Chicago, IL.