paper

Formats

The album is making a comeback in physical manifestations as opposed to digital ones
Blog

Did you know that digital music revenue didn’t surpass the revenue of physical music until 2014? So, despite the numerous sites where you can download music--MP3, Spotify, iTunes, Pandora, Jamendo—music lovers still bought more physical manifestations of music than digital ones. And to make that old adage true—everything old is new again—lately the album has been making a comeback.

Two Mints in One

Video postcards: another example of the successful marriage between print and digital
Blog

I've been keeping my eye on a new media that successfully marries print and video and seems to deliver on its promise to engage the recipient: video postcards. Imagine receiving an envelope in the mail, an envelope which immediately stimulates curiosity and encourages you to open it. When you pull out the ‘post card,’ an OLED (organic light emitting diode) video screen is revealed and a video either starts automatically or with the push of a button.

Ideas that Matter: EducationSuperHighway

Sappi's past Ideas that Matter grant winner
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Past Sappi Ideas that Matter grant winner EducationSuperHighway is the leading non-profit focused on upgrading Internet infrastructure to enable digital learning in America's K-12 public schools. Check out their story.

America's schools need an upgrade. Digital learning can transform education, but it requires robust broadband. And today, 40 million students don't have the speed they need. That's 72% of all K-12 students in the US.

Sappi North America Opens 2015 'Ideas that Matter' Call for Entries

15th Annual Grant Program Enables Social Good through Creative Design
Press Release

BOSTON, May 7, 2015 /3BL Media/ Sappi North America today officially announced its call for 2015 Ideas that Matter grant proposals, inviting designers to show the world how design, specifically print, can play an important role in changing lives for the better.

Fifteen & Counting

Cheryl Heller’s presentation charts Sappi's Ideas that Matter's history and impact, as well as the evolving path of social design
Blog

I’m very proud of the social responsibility platform that Sappi supports. My company focuses on three critical groups: communities, customers and employees. Part of our customer outreach includes the Sappi Ideas that Matter grant program, which awards grants to designers who help nonprofit organizations make a meaningful difference in the communities they support by using their skills, creativity and design thinking.

Sappi North America Maintains Lowest Carbon Footprint Among Domestic Paper Companies

Release of 2014 Sustainability Report Highlights Environmental Stewardship Goals
Press Release

BOSTON, April 15, 2015 /3BL Media/ - Sappi North America, a leading producer and supplier of diversified paper and packaging products, today unveiled its 2014 Sustainability Report, detailing its achievements in producing and delivering products in innovative and environmentally responsible ways. Notable successes cited in the fourth annual report for the company’s operations in North America include:

Greenpeace’s Rolf Skar on Big Paper

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Money doesn’t grow on trees, but if you’re a paper company, trees are definitely how you make your money. Paper production is one of the leading causes of rainforest loss. Nearly 4 billion trees worldwide are cut down each year for paper. The result of the massive deforestation is felt as loss of habitat for multiple species, erosion, diminished air quality, and, of course, increased global CO2 levels. Fortunately, there are people working to promote better paper practices. Our guest today on Sea Change Radio is Rolf Skar, head of Greenpeace’s forestry campaign.

Sappi etc.: The $100 Million Renaissance

How one retailer discovers that catalogs are the single most effective driver of online and in-store sales
Blog

J.C. Penney recently announced they would relaunch a mailed home goods catalog in March after a three-year hiatus. Their goal is to reach and engage with their existing customer base who are responsive to the printed medium. Is this the bell weather for the future of print catalogs?

By: Daniel Dejan, Sappi etc. Print & Creative Manager

Life Lived Live

Live events are gaining popularity even in an increasingly digital world
Blog

Why—with all our digital devices, 24/7 media streams, access to webinars, videos, and written content—would anyone attend a live event? It certainly isn't the most convenient way to access someone’s opinion, data, their process or experiences. Yet, despite access to ‘everything’ on the internet, events and conferences seem to be gaining popularity and growing their attendee numbers.

The Book's the Thing

Is a book a commodity, a decorative item or an experience and a journey?
Blog

As a designer, I admire all things paper. As a bibliophile, I am drawn to the power of books. So, I was intrigued when I heard of Thatcher Wine who custom-tailors libraries from his workshop in Boulder, Colorado. Juniper Books, Wine’s studio, focuses on building tailored libraries, curating unique book sets and designing custom book covers.

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