paper

Reading is Still Fundamental

Reading must be made a priority in order to prepare for the future
Blog

A topic that continues to surface in current theories of perception is the neuroscience of haptics—the science of how touch and tactile information is sent to our brains. As a designer, I’m especially intrigued with how this science impacts comprehension and what it means to us—as humans—to read ink-on-paper, versus absorbing content digitally. How does reading on a computer screen, laptop or mobile device differ from consuming print on paper? And, ultimately, how does the difference influence how we learn and what we learn, or even what we unconsciously choose to digest.

Changing Channels

Daniel Dejan discusses his resolutions for 2015
Blog

At this time of year “resolution” is synonymous with “change”. We wish to lose weight, increase our exercise regime or improve our skills. For me, resolution is such a funny word as it’s mostly been a reference to the quality of images and output for printing. That said, even I make plans every year for the things I would like to focus on in the coming year. The most important issue for me in 2015 is twofold. First, I want to ensure that I am effectively communicating with creative professionals in order to inspire and educate.

Using an Environmental Perspective to Drive Business

Article

The past few years have seen TD Bank Group working to reduce its paper use, something customers asked it to do and that fits with the bank's environmental focus.  In looking at its paper use TD came to realize that the actual cost of paper only represented a fraction of the total costs associated with paper.  The bank worked with the management consulting firm OPTIMUS | SBR to develop a Paper Management Estimation Tool that is playing a key role in TD's paper reduction initiative.  A report by OPTIMUS | SBR  looks at TD's paper management initiative and how environmental and business goals

Imagination is the Only Key to the Future. Without It None Exists, With It All Things are Possible - Ida Tarbell

Daniel Dejan explores cultural, economic and behavioral trends
Blog

This past year, through Sidebar, I've been honored to share ideas about design, thoughts about printing and paper and reflections on art, creativity and perception. As you know, I've been interested in uncovering new ideas about how we process visual and editorial information—color, shape, form, typography and grammar—to find meaning that can support marketing efforts, build brands, drive social change and, ultimately, enrich our human experience.

Sappi North America Drives Sustainability and Growth With Natural Gas

Somerset Mill in Skowhegan Will Save More Than 30 Percent on Annual Energy Costs
Press Release

SKOWHEGAN, ME, November 18, 2014 /3BL Media/ - Sappi North America's Somerset Mill in Skowhegan is now running on natural gas and the paper mill is already seeing economic and environmental benefits. Recently, Summit Natural Gas of Maine completed the final installation of equipment to allow the Somerset Mill to run using natural gas at full capacity.

Everything Old is New. Again.

Daniel Dejan explains why print will always be his first love in an ever-increasing digital world
Blog

I should be clear that I believe in and strongly embrace technology (I’m a Google Glass Developer)! I think that the relationship between old and new—printed communication and digital outreach--will prove to be the most successful marriage for marketers in the future. Why? Because the permanence of print complements the instantaneous and constantly-updated nature of digital. Although each plays a role, I have to say that print is my first love. And, while I’ve always been clear about that, perhaps I’ve neglected to tell you why.

Let’s Get Real

Daniel Dejan discusses neurological research - and finds that paper and print could be the next big marketing push
Blog

Does touch stimulate memory? How do our brains process color and light to form images? What does a tactile experience deliver to the recipient? I’m fascinated by cognitive neuroscience and how humans—as biological organisms—comprehend the world around us. As a creative professional, I’m particularly interested in understanding how we interact with art as well as marketing materials.

Being There

Daniel Dejan
Blog

A decade ago there were only eight media channels—eight! Now there are over 100, and contained within that 100 is a subset of over 200 well-known social networking websites. One of the most challenging marketing endeavors, especially in an economic environment where ‘constrained’ budgets are the norm, is determining where to focus your company’s outbound marketing time and attention.

Where Have All the Mentors Gone?

Daniel Dejan shares his thoughts on the importance of mentors for career success
Blog

"If I have seen further than others, it is by standing upon the shoulders of giants."
- Isaac Newton originally and popularized by Albert Einstein

The Marriage of Analog and Digital - You're Invited!

Daniel Dejan celebrates the marriage of paper and digital
Blog

I love technology almost as much as I love books and paper. And, since I’m especially happy when I discover areas where the two intersect and succeed, I’m excited to share a celebration of the marriage of Analog and Digital with you. I love projects and communications efforts where that union of craft and technology delivers a big dose of satisfaction—and ROI—and works with the long historical past of paper while embracing the unknown future of technology.

Let me remind you of some successful marriages as the debate over print versus digital works its way to becoming moot.

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