The Marriage of Analog and Digital - You're Invited!

Daniel Dejan celebrates the marriage of paper and digital

I love technology almost as much as I love books and paper. And, since I’m especially happy when I discover areas where the two intersect and succeed, I’m excited to share a celebration of the marriage of Analog and Digital with you. I love projects and communications efforts where that union of craft and technology delivers a big dose of satisfaction—and ROI—and works with the long historical past of paper while embracing the unknown future of technology.

Let me remind you of some successful marriages as the debate over print versus digital works its way to becoming moot.

Seeing the Forest

Daniel Dejan's thoughts about the Graph Expo

Although I’ve identified myself as a bibliophile, an amateur neuroscientist and, above all, a humanist, I sometimes also think of myself as a botanist—studying corporations, designers, printers and paper distributors—the flora and fauna of the printing ecosystem. In September, in Chicago, I had a chance to step back, break out my binoculars and inspect the forest that is the annual Graph Expo conference. I thought it might be helpful to share my key observations with you. So, grab your water and your backpack--let’s go.

Top 10 GRI Sustainability Aspects for the Forest & Paper Products Sector

Sustainability - What Matters in the Forest & Paper Products Sector?
Press Release

November 3, 2014 /3BL Media/ - Recent research conducted by the Governance & Accountability Institute attempts to answer important questions for company managements in the Forest & Paper Products Sector, by examining the disclosure practices of 18 global peer organizations publishing GRI reports in the sector.

The top 10 Global Reporting Initiative (GRI) aspects that were determined to be material by the managements of reporting organizations in the Forest & Paper Products Sector are:

Sappi North America Wins 2014 PPI Awards for Excellence in Mill Management

Honors Sappi for Managing Risk and Safety and Mill Manager of the Year
Press Release

October 13, 2014 /3BL Media/ - Sappi North America, a leading producer and supplier of coated fine paper, pulp and release paper, has been selected as a winner in two categories of the paper industry's prestigious 2014 Pulp & Paper International (PPI) Awards – Managing Risk and Sa

Selling Print in an Integrated World with Daniel Dejan

A session from the Printerverse at Graph Expo 2014 in Chicago
Multimedia with summary

Daniel Dejan, The National Print & Creative Specialist for Sappi , provides interactive workshop discussing the benefits of mentoring and education, consultative selling, team selling and suggestions for providing useful, practical and tangible value-added products and services as a part of your company’s value proposition to become a “business asset” as opposed to a “vendor” to customers.

Reading, Writing and the Multi-Sensory Experience


While it may seem obvious that we have different connections to printed and digital communication, there’s also quite a bit of scientific research that supports this perception and explains the actual difference between reading content printed on paper versus reading content on a monitor--a computer, tablet, phablet, or a smartphone. This research is providing new and unique observations that, I believe, reveal powerful insight about human beings and how we absorb knowledge.

Looking Back at Sappi's Successful Marketing Programs

Driving the Sappi Brand Forward

By Daniel Dejan, Sappi's Print and Creative Specialist

I really like the marketing stake in the ground that drives the Sappi brand. We've positioned our paper mills in North America not only as leaders in paper manufacturing but as a company that provides essential resources—education, training and consulting—about paper, printing and graphic communication. Our marketing materials always have a double stance—we like to advise and motivate.

Sappi North America Selected as Finalist for the 2014 PPI Awards

Recognizes Sappi for its leadership, sustainability, safety and marketing promotion
Press Release

September 25, 2014 /3BL Media/ - Sappi North America, a leading producer and supplier of coated fine paper, pulp and release paper, has been selected as a finalist in four categories of the paper industry's prestigious 2014 Pulp & Paper International (PPI) Awards. These awards are the only global honors dedicated to recognizing the achievements of companies, mills and individuals in the pulp and paper sector.

Cascades and UQTR Partner to Research Sustainable Product


For the past several months, Cascades and the Université du Québec à Trois-Rivières (UQTR) have been working together on an unusual project. It’s a rather surprising association: the pulp and paper sector is teaming up with podiatry in a research program that involves developing a bioactive podiatry product made from wood fibre.


Subscribe to paper