CITGO Kicks off the New Year With Annual Marketer Roundtable Meetings

2017 sessions to highlight new initiatives and industry best practices
Press Release

HOUSTON, January 10, 2017 /3BL Media/ – CITGO Petroleum Corporation kicks off its annual Marketer Roundtable meetings on Jan. 10 with an emphasis on new initiatives, industry trends and best practices. Continuing through Feb. 2 in various cities throughout the company’s marketing regions, CITGO marketing personnel will address the following and more:
•    Club CITGO® Mobile App updates
•    TriCLEAN® TOP TIER™ promotion updates
•    Trimark of Excellence Mystery Shop Program enhancements  
•    CITGO Rewards® Credit Card Program updates  

How Doing the Right Thing Can Inspire Employees and Build Customer Loyalty


In today’s competitive landscape, brands need to be purpose-driven if they want to outperform their competitors and increase their bottom line. The same rule applies if they want to keep their employees happy and their customers loyal.

By maximizing partnerships with non-profit organizations, companies can create opportunities that allow their employees and customers to also play an important role in the company’s purpose.

Here are some ways non-profit partnerships can pay off for both employees and customers:  

Pfizer Combines Resources with Partners to Support UN Global Goals

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At Pfizer, we realize no one organization or corporation can solve all of today’s complex healthcare challenges. That’s why we seek to combine our resources with the expertise of a range of diverse partners – including NGOs, governments and social entrepreneurs – to catalyze creative approaches to accelerating progress and breaking down healthcare barriers. In doing so, we are directly supporting progress toward several of the United Nations Sustainable Development Goals (SDGs), including Goal 17: Partnerships for the Goals.

Helping Public-Private Partnerships Reach Their Full Potential

By Eileen Howard Boone

Companies partner with nonprofit organizations every day, but how closely are they measuring the outcomes of these partnerships? Are companies holding their partners accountable and setting goals that will help define success? Are these partnerships bringing value and really making a difference? The impact of partnerships can be measured in a number of ways.

"Swipe Right" on Nonprofit Partners

By Eileen Howard Boone

While researching potential partners has never been easier through the use of technology, there is still a fair amount of due diligence required to find the right partner match.

Every year, not-for-profit organizations go through the painstaking process of establishing corporate relationships with the hopes of obtaining critical funding to advance their missions, while companies equally struggle to identify non-profits that help advance their positive social impact. For both, choosing the right partner that is a good fit can be a challenging proposition.

Accenture Offers Skills to Succeed

Through powerful partnerships, the firm has helped equip more than 1.2 million people with skills needed to compete in the global economy.

The following is an excerpt from the most recent issue of 

How to Accelerate Impact Through Partnerships

An upcoming webinar from Ethical Corporation is set address issues inherent to collaboration of all types
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Collaboration and partnerships are essential to sustainability goals, but collaboration with competitors, NGOs and governments is tough. Getting this right can help your business - and more importantly your industry - to create that bigger overall change.

Evolving CSR: Connecting Competencies Through Partnerships

by Jeff Terry

The world is ever changing, and so too is the landscape of corporate social responsibility. The partnership of public, private and governmental entities to focus on a specific issue area is nothing new, but over the past few years the approach partners have taken to face an issue has shifted. Now more than ever, partners are leaning on their expertise and innovation, and not just philanthropy, to solve problems.

PYXERA Global Announces Organizational Changes to Support Strategic Partnerships Imperative

Press Release

WASHINGTON, August 31, 2016 /3BL Media/ - PYXERA Global announces organizational changes intended to enhance the experience of its client base globally. The non-profit has grown tremendously in breadth and depth over the past five years.

VolunteerMatch and Bright Funds Partner to Help Corporate Employees Find their Perfect Cause

Press Release

SAN FRANCISCO, August 24, 2016 /3BL Media/ - VolunteerMatch, the web’s largest volunteer engagement network, and Bright Funds, the company that connects everyday donors and companies to causes they care about, announce their partnership, which will make it easy for employees and everyday donors to find volunteer opportunities they are passionate about.


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