Patient satisfaction scores on hospital website

Does Your Hospital Have Bad Reviews? How One Marketer Fixed His Physicians’ “Yelp Problem.”

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At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, where success is defined as new learnings and/or a breakthrough.

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