Paul Polizzotto

How Dell & Givewith Engaged Customers in the Fight Against Ocean Pollution

Through social impact marketing, Dell is collaborating with customers to make things happen in the real world that benefit the environment and its brand.
Summary: 

In my field of marketing work, we’re always researching what our customers want – and we see that the tide is turning: Increasing awareness around societal and environmental issues has led to a rise in “conscious consumption.” Customers are increasingly seeking out ways to make positive decisions about what and how they buy.

As a company that makes corporate social responsibility part of everyday business, Dell loves this. We see real opportunity in collaborating with our customers on the values we share, to make things happen in the real world that benefit society, our environment and our brand.

Earlier this year, we began shipping the Dell XPS 13 2-in-1 with a packaging system that contains 25 percent recycled ocean plastics. We’ll divert 16,000 pounds of plastic from our oceans in 2017 alone, and we are creating the first commercial-scale global ocean plastics supply chain.

When we recently learned about an innovative approach to share the ways we’re building a Legacy of Good and allow our online audience to give and support clean waterways, we jumped on it.

We collaborated with Givewith, a new social impact marketing platform. Givewith is bringing brands, consumers and nonprofit organizations together to tackle our most challenging social issues. Givewith Founder and CEO Paul Polizzotto has his own special relationship with water. Paul explains more about his company, his passion for the ocean and his work with Dell, below.

- Ann Lott, Director, Corporate Social Responsibility at Dell

 

Blog

In my field of marketing work, we’re always researching what our customers want – and we see that the tide is turning: Increasing awareness around societal and environmental issues has led to a rise in “conscious consumption.” Customers are increasingly seeking out ways to make positive decisions about what and how they buy.

As a company that makes corporate social responsibility part of everyday business, Dell loves this. We see real opportunity in collaborating with our customers on the values we share, to make things happen in the real world that benefit society, our environment and our brand.

Earlier this year, we began shipping the Dell XPS 13 2-in-1 with a packaging system that contains 25 percent recycled ocean plastics. We’ll divert 16,000 pounds of plastic from our oceans in 2017 alone, and we are creating the first commercial-scale global ocean plastics supply chain.

When we recently learned about an innovative approach to share the ways we’re building a Legacy of Good and allow our online audience to give and support clean waterways, we jumped on it.

We collaborated with Givewith, a new social impact marketing platform. Givewith is bringing brands, consumers and nonprofit organizations together to tackle our most challenging social issues. Givewith Founder and CEO Paul Polizzotto has his own special relationship with water. Paul explains more about his company, his passion for the ocean and his work with Dell, below.

- Ann Lott, Director, Corporate Social Responsibility at Dell

 

5 Powerful Ways to Create an Inspiring Work Culture for Millennials

by Paul Polizzotto, President and Founder of EcoMedia
Article

In the next 10 years, millennials will comprise nearly 75 percent of the workforce; over a quarter expect to have six employers or more during the course of their careers. There's already stiff competition amongst companies to hire the "best and brightest" of the younger generation. So, given all this, how can managers attract the top millennial talent and ensure that they stay?

CBS EcoMedia Helps Advertisers Put the ‘Aid’ in Paid Media

by Paul Polizzotto, President and Founder of EcoMedia
Article

Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA.

CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 – can connect those advertisers with one of the 150 different nonprofit organizations it has relationships with around the world.

Millennials are Embracing Corporate Social Responsibility Campaigns

by Paul Polizzotto, President and Founder of EcoMedia
Article

Four Ways Marketers Can Create Smarter CSR Efforts

They may be the "selfie generation," but millennials are also focused on creating social change. Their eagerness to make an impact on the world is a hallmark of youth, but millennials are expressing their values in a new way -- by choosing to support brands with strong corporate social responsibility initiatives.

Buick and GMC Surprise Local Schools with Much-Needed Supplies for Students In Need

933 students from two local schools in Miami received school supplies through the national nonprofit Kids in Need Foundation
Press Release

Jan. 30, 2014 /3BL Media/ - Buick and GMC have partnered with CBS EcoMedia Inc. through its innovative EducationAd advertising program to fund free backpacks filled with school supplies for Lakeview Elementary and Earlington Heights Elementary in Miami.

The donation, provided by Buick and GMC, will help take the burden off of families within the community who are unable to purchase school supplies and the teachers who, too often, purchase supplies with their own money. This generous donation will impact a total of 933 students from low-income families.

CBS News Senior Business Correspondent and CBS This Morning: Saturday Co-Host Anthony Mason to Interview President and Founder of CBS EcoMedia Paul Polizzotto: 12/5 NYU Event

Can the Power of Advertising Actually Be Harnessed To Realize Social Change?
Press Release

December 4, 2013 /3BL Media/ -

Can the Power of Advertising Actually Be Harnessed To Realize Social Change?

ANTHONY MASON, Senior Business Correspondent, CBS News; Co-Host, CBS This Morning: Saturday
to interview
PAUL POLIZZOTTO, President & Founder, CBS EcoMedia Inc.

December 5, 2013
7:00 - 8:30pm

A Crucial Litmus Test for Every Entrepreneur, Forever

CBS EcoMedia Founder and President Paul Polizzotto Shares Sage Advice with Forbes
Article

We all know ideas are a dime a dozen. So how do you know if your idea is worth pursuing?

My b-school friends say that a good vetting question is, "Does your idea solve a pain?" I completely agree but, as an entrepreneur who wants to change the world, I need much more than Advil.

Meet Paul Polizzotto, Innovator and Social Entrepreneur

smart USA Unveils Three New Free EV Chargers In Long Beach to Celebrate National Plug In Day

All-new smart electric drive partners with Adopt a Charger and CBS EcoMedia at third annual clean-car celebration, Observed in 95 cities nationwide
Press Release

Long Beach, CA, September 28, 2013 /3BL Media/ – In celebration of the launch of its new smart electric drive vehicle, smart USA today dedicated three new Level II, 240-volt EV Chargers as the lead sponsor of National Plug In Day at the California State University Chancellor’s Office area in Long Beach.  Over 500 enthusiastic attendees were on hand throughout the day to get a first-hand look and test drive the smart electric drive and several other plug in vehicles available to the public.

Bob Evans Restaurants Teams with Detroit’s Capuchin Soup Kitchen’s Earthworks Urban Farm To Feed More Hungry People Through Its Wellness Ad Advertising

Bob Evans employee volunteers dig in across the Farm to help prepare it for fall; Challenges citizens of Detroit to raise additional monies for those hungry in the area
Press Release

Detroit, MI, September 27, 2013 /3BL Media/ – Bob Evans employee-volunteers arrived at the Earthworks Urban Farm early Thursday morning and were immediately split into work teams and given tools and instructions for harvesting the tomato crop, planting new fall crops, weeding, composting and mulching.  The volunteers were there as part of Bob Evans Restaurants’ funding for improvements at the farm, which is owned and operated by the Capuchin Soup Kitchen. 

Baltimore Area Cadillac Dealers Fund 17 Starlight Children’s Foundation® Tablets for Two Baltimore Hospitals Using CBS EcoMedia WellnessAd Advertising

“Power On!” celebration held to honor Cadillac dealers’ support for the more than 8,200 pediatric patients its donation will support over the next year
Press Release

BALTIMORE, MD, September 26, 2013 /3BL Media/ – Baltimore Area Cadillac Dealers have partnered with CBS EcoMedia Inc. through its WellnessAd advertising to fund 17 Starlight Tablets for two Baltimore-area hospitals, University of Maryland Children’s Hospital and the Johns Hopkins Children’s Center.

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