PCMA

Brands Taking Stands: 3BL Forum Explores Corporate Activism

by Jennifer N. Dienst
Article

In the past few years, as discussions about issues like climate change, gun control, inclusiveness, and gender equity have reached a boiling point, companies have increasingly chosen to speak up instead of staying silent. And it’s proving to be a good thing. Studies show that corporate leaders believe that activism positively resonates with customers, thus potentially impacting their bottom line.

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