P&G's Chief Sustainability Officer Virginie Helias's journey to sustainability began with her being faced with a challenge when she was leading the detergent business in Europe in the 2000s with their lead brand Ariel down for three years in a row. Virginie and her team discovered that the leading messaging that connected with consumers was the fact that Ariel could wash clothes in low temperature leading to lower electricity bills.
A proactive approach to water sustainability in the supply chain is a growing strategy among CPG players who recognize the dire consequences of water shortages.
In 2018, Cape Town, South Africa, was hurtling toward a doomsday scenario. City officials projected the city would run out of water on April 12, 2018, deemed "Day Zero."
The city managed to prevent Day Zero, but not without significant cutbacks in water usage. Some women even resorted to cutting their hair because it was too difficult to wash with water restrictions in place.
Most companies these days claim to embrace innovation. Fast Company collaborated with Accenture to identify 50 organizations that actually cultivate big ideas and encourage experimentation.
For Fast Company‘s inaugural Best Workplaces for Innovators list, we set out to find companies that empower all employees—not just top executives, scientists, or coders—to create new products, improve operations, and take risks. We searched for businesses where innovation isn’t just a buzzword but a part of the value system and culture.
Residents in NYC and Paris can now get refillable laundry detergent and mouthwash to their doorstep.
A new zero-waste e-commerce platform called Loop started testing in New York City and Paris in May, so many residents in those cities no longer have to worry about stacking up empty detergent containers and shampoo bottles in the recycling bin.
As plastic’s harmful impact on the environment becomes more widely understood, companies like P&G are rethinking how they can be more sustainable through platforms like Loop that encourage reusable materials.
When a company touches the lives of five billion people around the world, the potential to do good on a social and environmental level is profound. I caught up with Procter & Gamble Chief Brand Officer Marc Pritchard to hear about how P&G is transforming itself into "a force for good and a force for growth," leveraging its huge scale, iconic brands and unique culture to make a significant difference in the world.
Procter & Gamble urged the federation “to be on the right side of history,” and donated more than $500,000 to the team’s players association.
One of U.S. Soccer’s official sponsors has sided with the World Cup-winning United States women’s team in its fight with the federation for equal pay, urging its partner, the governing body for soccer in the United States, “to be on the right side of history.”
The sponsor, Procter & Gamble, declared its support for equal pay in a full-page advertisement in Sunday’s editions of The New York Times.
Susan Ludwig and the team that developed diapers for preemie babies have kept these tiny consumers at the center of our diaper innovation since 2002. In heartbreak, she realized the company's unique ability to deliver hope.
“Who else has all this access to these amazing people, in a company that listens?”