By Virginie Helias Chief Sustainability Officer Procter & Gamble
Like many of you, I can’t remember the last time I spent so much time at home. The coronavirus crisis has made some things simpler and others vastly more challenging – time seems distorted, we feel the need to simplify our lives and rituals have become important to give us a sense of control. And as we spend more time at home caring for our own and our families’ physical and mental health, we are changing our habits in ways that impact ourselves, our homes and the world around us.
When P&G's company accessibility leader decided to lead the drive for audio-described ads as standard, she was blown away at the ease in which brands can produce an inclusive spot for blind and visually impaired consumers. The real challenge, she soon found, lay rooted in the technicalities of the broadcast world.
The circular economy is the key to square up to climate change. Corporates, investors and countries all around the world are setting the pace, but there’s still a lot to be done. The time for action is now.
Procter & Gamble Co. and GE Aviation were among local businesses that encouraged more than 200 girls in grades six through nine to pursue careers in science via an all-day workshop on Nov. 20 at the Cincinnati Museum Center at Union Terminal.
The tagline for the day is Space to be Me, and events will include building rockets.
Procter & Gamble is putting its marketing muscle behind a partnership with actor Reese Witherspoon centered on a new book that gives strategies for couples to amicably divide household chores.
Eve Rodsky’s first book, “Fair Play,” released last month, invents what P&G touts as a “groundbreaking system of rebalancing the domestic workload between partners.” Household work is right in P&G’s wheelhouse, what with its extensive portfolio of cleaning and laundry products.
“Orange Is the New Black” star Uzo Aduba joins Global Citizen as they rally millions around the world to push for clean drinking water and proper sanitation for the world’s most vulnerable people. They travel to Aduba’s parents’ homeland of Nigeria, where they urge governors to commit state funds to eradicate the contaminated water and open defecation crises. Experts describe the effects of contaminated drinking water on people in developing countries and solutions being implemented around the world, including the P&G Children’s Safe Drinking Water Program.
Because of their flimsy nature, these bags and wrappers rarely get recycled. Instead, they end up overflowing in landfills, stuffed into incinerators, and littering the island nation's streets and coastlines.