Thursday night Miami Beach kicked off their Plastic Free Miami Beach initiative.
The growing trend has local businesses involved, and there is also a heavy corporate punch behind the movement.
One major supporter is Bacardi.
“We have made a commitment to eliminate one billion straws worldwide from our operation,” said Ned Duggan with Bacardi. “We are encouraging people to sip without straws and the mantra we are trying to use is “the future doesn’t suck.”