Porter Novelli

Purpose Is a Key Driver of Overall Reputation, According to New Research by Porter Novelli and Cone

Amazon, UPS top list of Purpose-driven companies
Press Release

NEW YORK, November 14, 2018 /3BL Media/ – Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer perceptions of the top 200 companies in the U.S., also finds Purpose and Reputation are intrinsically linked.

CSR Expert Alison DaSilva Joins Plenary Panel at 3BL Forum

DaSilva will share insights into how brands can use purpose as a lens for engaging on issues in the marketplace
Press Release

BOSTON, October 18, 2018 /3BL Media/ – Alison DaSilva, executive vice president, CSR and Purpose, Cone, a Porter Novelli company, will join corporate social responsibility (CSR) experts as a speaker at 3BL Forum on October 23-25.

Porter Novelli Launches PN STANCE to Help Companies Determine If and How to Engage on Divisive Societal Issues

Product offering includes proprietary, real-time diagnostic tool
Press Release

NEW YORK, October 8, 2018, /3BL Media/ – Today, global public relations leader Porter Novelli (PN) launched PN STANCE, a first-of-its-kind product to help companies know if and how to respond to increasing stakeholder pressure to stand up for the various societal issues taking center stage in real-time.

Crisis Communications Expert Marc Berliner Joins Panel at the International Crisis Management Conference

Cone sponsors two-day crisis event in Boston
Press Release

BOSTON, April 12, 2018 /3BL Media/ – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals. 

Porter Novelli’s Cone Honored for Sixth Consecutive Year on PR News CSR A-List

Alison DaSilva Named CSR Professional of the Year
Press Release

BOSTONMarch 26, 2018 /3BL Media/ – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, is pleased to announce it has once again been named to the PR News CSR A-List, which recognizes the top 10 CSR agencies in the country. Additionally, the agency took home awards for CSR Professional of the Year and Media Relations – CSR.

Purpose: Everyone Wants It, But What Does It Actually Mean?

Blog

Purpose has become a catch-all phrase that means different things to different people. Consumers are demanding that companies do more than make a profit and are basing their decisions on what to buy and where to work based on a company's responsible business practices and support of social and environmental issues.  

Porter Novelli Launches New Purpose Practice

Award-winning agencies Porter Novelli and Cone bring together expansive expertise to make a meaningful difference on business, brands and society
Press Release

NEW YORK, February 13, 2018 /3BL Media/ - Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.

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