At P&G, we have a responsibility to make the world better through our products, and through the positive impact we can have in the communities where we live and work worldwide. This week, we’ll share more about how we’re fulfilling that responsibility at Sustainable Brands (SB) Detroit, with presentations from a range of P&G leaders, a Closed Loop Home immersive experience in the Exhibit Hall, and more.
Shifting Baselines features the work of Sustainable Brands, a premiere global community of brand innovators driving global change for good, and the unique partnerships they have with some of the world's biggest companies. With culture as a driving force, our collective priorities are shifting — both in individuals and a nation as a whole — in order to ensure a more sustainable future.
(Mumbai, India)– P&G and UN Women today held the #WeSeeEqual Summit in Mumbai, India.
Co-hosted with UN Women, P&G’s first IMEA #WeSeeEqual Summit brought together business and government leaders, and influencers to share inspiration and surface insights around the myths that prevent us from accelerating our progress for gender equality.
Women's deodorant brand Secret is asking female Instagram users to share their empowering "All Strength, No Sweat" stories amid four new product launches, per an announcement. The Procter & Gamble brand's panel of judges, including brand leaders and social influencers, will select as many as 10 women whose stories of personal strength will run in a multichannel campaign throughout the year.
Procter & Gamble Co. is sponsoring a National Geographic television series on efforts to combat extreme poverty, which will include digital, social media and print components. The goal is to align P&G more closely with the concept of social responsibility.
According to a recent study that P&G commissioned for Pampers, 90 percent of dads consider themselves to be “hands-on.” But more than half feel society places less value on a father’s parenting role.
“As millions of families tune in to watch Super Bowl LIII together, Pampers believes this is the perfect moment to celebrate the changing role of dads and shine a spotlight on the unique bond they share with their babies,” P&G stated.
How all Women & Girls will be Accurately Represented in Media
Multimedia with summary
"We recognized that in order to have accurate portrayals of women in front of the camera, we have to have representation behind the camera. Free the Bid found that 10% of commercials are directed by women. We need equal representation everywhere. "- Marc Pritchard.
Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.
"Two-thirds of the global population will experience water stress by 2025," Fish said, appearing to cite UN data. "The water crisis and other environmental challenges will change the way people live and consume, which brings massive opportunities for innovation."
From furniture to paper products, we all use forest products every day. And we all share a personal responsibility to protect our forests for the generations to come. Because trees provide the air we breathe, clean water to drink and resources we need to live, as well as playing an important role in combatting climate change through carbon sequestration, it’s important to do what we can to preserve forests today.