Procter & Gamble Co. is sponsoring a National Geographic television series on efforts to combat extreme poverty, which will include digital, social media and print components. The goal is to align P&G more closely with the concept of social responsibility.
According to a recent study that P&G commissioned for Pampers, 90 percent of dads consider themselves to be “hands-on.” But more than half feel society places less value on a father’s parenting role.
“As millions of families tune in to watch Super Bowl LIII together, Pampers believes this is the perfect moment to celebrate the changing role of dads and shine a spotlight on the unique bond they share with their babies,” P&G stated.
How all Women & Girls will be Accurately Represented in Media
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"We recognized that in order to have accurate portrayals of women in front of the camera, we have to have representation behind the camera. Free the Bid found that 10% of commercials are directed by women. We need equal representation everywhere. "- Marc Pritchard.
Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.
"Two-thirds of the global population will experience water stress by 2025," Fish said, appearing to cite UN data. "The water crisis and other environmental challenges will change the way people live and consume, which brings massive opportunities for innovation."
From furniture to paper products, we all use forest products every day. And we all share a personal responsibility to protect our forests for the generations to come. Because trees provide the air we breathe, clean water to drink and resources we need to live, as well as playing an important role in combatting climate change through carbon sequestration, it’s important to do what we can to preserve forests today.
“What if P&G products were made in a way that recycles waste, water, and energy? We’re on it, with 85% of our production plants sending zero manufacturing waste to landfill and finding uses for 5 million tons of trash.” That was just part of the good news that Procter & Gamble’s Chief Brand Officer, Marc Pritchard, brought to Sustainable Brands 2018 in Vancouver.
We don’t know what the world will be like in 2030 so we asked the next generation. Hear what they say and how our new 2030 sustainability goals will help leave a better world for them.
Building on its legacy of environmental leadership, P&G has already achieved many of its sustainability goals for 2020 in its focus areas of climate (reduced absolute greenhouse gas emissions by 16% since 2010), water (reduced water use in manufacturing facilities by 27% since 2010), and waste (achieved zero manufacturing waste to landfill for more than 80% of manufacturing sites).