PRSA

Corporate Reputation Drives Both Kinds of CCO

By Dave Armon
Blog

All CCOs are not created equally. But they’re getting closer.

After decades working alongside chief communications officers, I figured other corporate professional masquerading under the CCO acronym had little in common with the wordsmiths who manage corporate messaging.

That myth was exploded when I attended a gathering of the other CCO-- chief compliance officers – and realized their concerns about corporate reputation were completely aligned with the ink-stained wretches who manage comms.

Subscribe to PRSA